Innerwear and shapewear brand Pinq Polka has secured ₹4 crore in a Pre-Series A funding round led by Inflection Point Ventures (IPV). This investment marks a significant step in India’s D2C startup landscape and reflects ongoing momentum among D2C brands in the region, especially in niche segments like intimate wear.
The new funds will be used primarily to accelerate expansion plans focused on D2C channels, with emphasis on scaling marketing efforts for the shapewear line, enhancing internal team capabilities, and supporting working capital needs. This development aligns with broader trends, where VC-backed D2C companies are intensifying efforts to lead their categories while strengthening consumer-centric operations within India’s D2C ecosystem.
Since its founding in 2017 by Manveen Ssharma, Pinq Polka has become one of the fastest-growing D2C brands in intimate wear, achieving approximately 19 times growth over the past three years. Revenue has increased from ₹1.22 crore to ₹20 crore, demonstrating strong commercial traction and positioning the company among notable players driving change in the D2C business landscape in India.
This performance has been supported by a focus on product innovation, prioritizing comfort, and a deep understanding of consumer behavior in the D2C segment. The brand’s strategy revolves around addressing genuine customer needs through research-driven product development, positioning it as a relevant case study in India’s evolving fashion and lifestyle sector.
Pinq Polka’s participation in Shark Tank India Season 4 further enhanced its visibility, contributing to increased brand recognition and customer acquisition. This reflects a wider industry trend where storytelling, influencer collaborations, and direct consumer engagement play a central role in D2C go-to-market approaches.
From an industry standpoint, India’s lingerie and intimate wear market, currently valued around ₹50,000 crore, is projected to grow to ₹90,000 crore by 2030–31. This expected expansion highlights key market shifts, with shapewear and comfort-focused products emerging as fast-growing segments. Consequently, brands like Pinq Polka are well-positioned to leverage demand through an omnichannel D2C approach that combines product innovation and accessibility.
IPV’s investment also signals positive investor sentiment towards differentiated early-stage brands that address real consumer needs. While this is a Pre-Series A round, it fits within the broader context of increasing Series A/B/C investments and growing private equity interest in scalable D2C startups in India.
As part of the ongoing evolution in India’s D2C market, Pinq Polka’s progress exemplifies how brands are rapidly expanding, strengthening consumer relationships, and unlocking new growth opportunities. With solid fundamentals, increasing demand, and a clear focus on comfort-driven innovation, the company is on track to become one of the leading D2C brands in terms of funding and growth.
In a sector undergoing significant change, Pinq Polka is playing an active role in shaping the future of direct-to-consumer retail in India, contributing to the overall development of the D2C industry and ecosystem.
