Popees Baby Care has hit a major milestone, opening its 100th exclusive store in Koduvally, Kozhikode. A large portion, 87 stores, are in Kerala, showing the brand’s strong local hold. This also shows they’re ready to grow more in India’s baby care market.
Started over 20 years ago in Thiruvali, Malappuram, by Shaju Thomas, Popees has grown from a small business into a popular brand for baby clothes and must-haves, now selling internationally. They have stores across India and in places like the UAE, Australia, the UK, Canada, France, and New Zealand.
Popees Baby Care checks every product 28 times to make sure they are soft, safe, pure, and comfy. This focus on quality has helped Popees gain loyal customers who want products they can trust.
Popees has also moved into the FMCG area with bamboo tissues and clothes. This new line meets the rising demand for eco-friendly items and makes Popees a go-to brand for sustainable and safe baby products.
Founder & MD Shaju Thomas said that reaching 100 stores is a big achievement that reflects the trust and dedication of their customers and staff.
Popees plans to grow more, aiming to expand in North India and the GCC countries. They want to open 25 more stores soon and reach 1,000 stores in the next four years. They will combine physical stores with new shopping options that suit customers.
Popees’ success shows that there are growing chances in India’s organised baby care market. As parents look for reliable, quality brands, local leaders like Popees are becoming big players in India and worldwide, thanks to their new products, sustainable methods, and strong shopping options.
With its 100th store now open and plans for a 1,000-store network, Popees Baby Care is set to become a leading and fast-growing retail brand in India.
