Primebook, a top Indian direct-to-consumer hardware-tech brand, has obtained an extra $250,000 in funding led by Ekamya Capital, after its $2 million pre-Series A funding in April 2025, bringing its valuation to $15 million. This added funding supports Primebook’s place in India’s quick-changing D2C space and shows growing investor interest in student-focused tech solutions.
In a time when D2C startups are mixing hardware, software, and AI to serve consumers, Primebook is at the meeting point of education, accessibility, and new ideas. Started in 2018 by Aman Verma and Chitranshu Mahant, Primebook has built a different business model in the Indian D2C space: budget-friendly, Android-based laptops made for young students, schools, and mixed learning settings.
Unlike normal laptops using old operating systems, Primebook runs on its PrimeOS—a special Android-based desktop that combines mobile app use with computer functions. The company says PrimeOS is made for today’s students, allowing easy app switching, Android support, multi-window use, and study tools. This software focus makes Primebook a notable D2C electronics brand in India.
The new funds will push improvements to PrimeOS, improve AI Companion Mode features, grow Cloud PC infrastructure, and improve brand reach nationwide. Primebook’s AI assistant, AI search, keymapping for touch-to-keyboard actions, and cloud system show how the brand is changing the future of education technology in India.
With this funding, Primebook plans to roll out a modern computing system for classrooms and student work, changing how young Indians learn and work together. As D2C market direction points to custom devices and hybrid learning, Primebook is ready to lead in the D2C electronics space.
Primebook’s growth lines up with D2C growth in India, where VC-backed D2C brands are using their own IP, consumer hardware, and AI. As investors look at models beyond personal care and fashion, Primebook’s focus on useful tech, affordability, and broad market appeal shows a strong D2C plan that mixes product and reach.
With talks about D2C funding, possible IPOs, and private equity, Primebook is setting the stage to lead its category. By pairing budget hardware with dependable software, the company is in a unique spot, offering India a computing system for the next generation.
As Indian students seek easy-to-use technology that fits their mobile behavior, Primebook is solving the problem with PrimeOS. Its work in AI, cloud services, and interface updates points to a future where laptops are not just devices but learning tools. As D2C brands in India branch out into tech, Primebook shows what modern direct-to-consumer brands can do when hardware, software, and consumer understanding come together.
From a young D2C startup to an education technology leader, Primebook is not just growing, it is changing how India learns.
