In one of the most significant moves in India’s D2C ecosystem in 2025, R for Rabbit, a leading D2C baby products brand, is raising a total of ₹230 crore (approx. $27 million) through a combination of Series B primary capital and a strategic secondary exit. This development adds R for Rabbit to the growing list of VC-backed D2C brands actively scaling in India’s direct-to-consumer ecosystem.
According to regulatory filings, the company has secured ₹110 crore (approximately $13 million) in primary capital, led by Filter Capital with participation from 3one4 Capital. Filter Capital will infuse ₹70 crore, while 3one4 Capital contributes ₹40 crore in this latest Series B funding round—an important addition to the D2C funding news and Series B funding India headlines.
In a parallel development, Xponentia Capital, an early investor in R for Rabbit, has made a complete exit through a secondary transaction worth ₹120 crore, led by 3one4 Capital. The exit reportedly delivered a strong 3X return on investment, marking one of the more successful D2C exits India has seen recently.
With this latest capital raise, the direct-to-consumer India brand R for Rabbit has reached a post-money valuation of ₹850 crore (around $100 million), joining the ranks of top-funded D2C brands in the parenting and lifestyle segment. This valuation boost also reflects investor confidence in the scalability and profitability of India’s D2C baby products vertical.
Founded by husband-wife duo Kunal and Kinjal Popat, R for Rabbit has built an extensive customer base of over 5 million parents across India. The brand’s product portfolio includes strollers, high chairs, car seats, baby skincare, and other child-centric lifestyle essentials—contributing to India’s growing list of premium D2C brands India and sustainable D2C brands in the parenting category.
The company operates across 2,000+ offline channel partners, while maintaining a strong D2C-first business model. As the D2C market trends 2025 point toward deeper omnichannel presence, R for Rabbit is set to leverage this funding for D2C expansion plans, product innovation, and building a more robust distribution network across digital and physical retail formats.
As per financials disclosed for FY24, the D2C brand reported ₹170 crore in operational revenue, reflecting a year-on-year growth of 31%, with a net profit of ₹2.21 crore. With a sharpened focus on growth, the brand aims to amplify its D2C revenue growth by scaling both domestic reach and customer retention across online platforms.
This funding milestone strengthens the Indian D2C updates narrative and showcases the rising investor appetite for family-focused, high-growth D2C startups. As more D2C business India models mature into scalable, profitable ventures, R for Rabbit’s story serves as a prime case study in effective D2C brand building, innovation, and capital-efficient growth.