Ranbir Kapoor’s lifestyle brand, ARKS, has opened its first Delhi store in DLF Avenue, Saket. it comes after successful launches in Mumbai and Hyderabad,
ARKS is becoming a bigger name in India’s D2C fashion and lifestyle scene. It’s a celebrity-backed D2C startup that mixes luxury and approachability with personal stories. Co-founded by Ranbir Kapoor, the brand offers great footwear and wardrobe must-haves that show off his style which is classic, easy, and worldly. With this new store, ARKS is growing its offline retail and reinforcing its D2C strategy in the Indian market.
Abhinav Verma, CEO and Co-founder of ARKS, said they’re excited to open their first store in Delhi at DLF Avenue. He feels the location is perfect because it attracts fashion-forward consumers, which fits with ARKS’ goal of making better retail experiences.
This move to offline retail is a growing trend for D2C fashion and lifestyle brands that started online. People want real, engaging experiences where design meets personal service. By picking DLF Avenue, a busy retail spot, ARKS is putting itself in front of shoppers who value authenticity and style.
The Delhi store will showcase ARKS’ entire product line, from sneakers and loafers to wardrobe staples that reflect Kapoor’s style. This physical store boosts the brand’s image and adds to its D2C brand story, similar to how other fast-growing D2C brands in India are connecting with consumers beyond the internet.
ARKS’ move into offline retail shows how creator-led D2C brands are changing business by combining celebrity power with smart business sense. Kapoor’s involvement brings both cultural appeal and trust, placing ARKS among the top D2C brands in India that attract young and stylish professionals.
While funding details aren’t public, ARKS’ expansion fits with investors’ interest in D2C brands in the lifestyle category. As more news comes out about funding for fashion, wellness, and personal care brands, ARKS’ retail rollout highlights a focus on profits, sustainability, and experience-driven growth.
ARKS’ Delhi store opening is a key moment in India’s D2C fashion industry news. It shows the direction of the Indian market, mixing online innovation with real-world experiences, celebrity influence with real design, and local craftsmanship with global style.
With its new store in DLF Avenue Saket, ARKS is not just growing its retail presence but making India’s D2C fashion scene more stylish, experiential, and personal.
