India’s direct-to-consumer (D2C) market is buzzing with fresh ideas, and SuperYou, a D2C food and beverage brand backed by Ranveer Singh and Nikunj Biyani, is a key player. Showing its quick expansion and changing product plans, SuperYou just rolled out a new product: SuperYou Protein Wafer Minis, a fun, bite-sized version of its well-known protein wafers.
This launch shows how lively the D2C scene is in India, where D2C startups with celebrity backing and creator-led D2C brands are big in changing what people want. SuperYou’s move into functional snacking is a solid step for Indian D2C food and beverage brands, marking another point in the brand’s aim to make protein enjoyable and easy to get.
The Indian snacking market, worth over ₹42,000 crore, is quickly changing as people pick healthier, protein-rich, and easy-to-carry options over high-calorie traditional snacks. SuperYou’s Protein Wafer Minis meet this change head-on. It is a product that mixes treat, ease, and good nutrition in a small 20g pack. With tastes like Mango, Cookies & Cream, and Choco Hazelnut, the Minis add a new spark to everyday snacking.
SuperYou’s D2C growth plans show the bigger D2C market trends of 2025, where brands are going for smaller, more portable sizes that fit today’s lifestyles. By focusing on taste without losing health benefits, SuperYou is securing its spot as one of the fastest-growing D2C brands in India.
Nikunj Biyani, Co-founder of SuperYou, said about the launch, “At SuperYou, we’ve always thought protein doesn’t have to be boring. Our protein wafers became a favorite snack, and with Minis, we’re pushing that idea further — making nutrition fun, small, and joyful.”
Ranveer Singh, known for his great energy, brings that same spark to his business efforts. His involvement in the D2C business in India shows how D2C startups supported by celebrities can greatly impact consumer trust, brand awareness, and investor confidence. SuperYou’s growth has also been noted by VC-backed D2C investors who follow the rise of premium D2C brands in India’s health and wellness sector.
With D2C funding in India picking up and Series A/B funding rounds gaining ground across the D2C space, SuperYou’s new product strategy puts it in a good spot for possible D2C funding news and future growth. The brand’s strong customer interaction and omnichannel plan line up well with today’s D2C market models, setting the stage for strong D2C income growth in FY25.
As India keeps supporting direct-to-consumer brands, SuperYou is a standout as a creator-led D2C startup and as a brand changing what healthy indulgence can be. Its latest product launch shows what’s happening in the Indian D2C world — where health meets happiness, and new ideas meet growth.
SuperYou’s start from idea to innovation reflects how the D2C industry is changing in India, and with each product, it’s showing that the future of snacking can be wonderfully smart, truly Indian, and clearly D2C.
