India’s organised furniture retail market continues to scale rapidly as urban consumers increasingly seek experience-led, design-forward home solutions. Strengthening its presence in one of its most strategic markets, Royaloak Furniture has launched two new company-owned stores in Bengaluru’s Rajajinagar and Banashankari neighbourhoods, reinforcing its focus on high-density urban clusters and physical retail-led growth.
The Banashankari store was inaugurated by Ashika Ranganath, alongside senior leadership from Royaloak, including Chairman Vijai Subramaniam, Managing Director Mathan Subramaniam, President Chetan Kumar, and Vice President Sunil Sadagopal. The launches underline the brand’s long-term commitment to Bengaluru, a city that continues to drive strong demand for organised furniture retail.
With these additions, Royaloak now operates over 200 stores across India and the UAE, serving more than 10 million customers. Bengaluru remains a key growth engine for the brand, supported by rapid urbanisation, rising home ownership, and increasing consumer preference for branded furniture. The city-cluster strategy—where multiple stores operate within close proximity to residential and commercial hubs—is designed to improve accessibility, enhance brand recall, and deliver a seamless in-store buying experience.
Furniture purchases in India remain largely experience-driven, with nearly 75 percent of category revenue still coming from physical specialty stores despite the rise of e-commerce. Royaloak’s expansion in established furniture corridors such as Rajajinagar and Banashankari reflects a deep understanding of D2C consumer behavior India, where touch-and-feel, product trials, and in-person consultation continue to influence high-value buying decisions.
“Bengaluru has played a central role in our growth journey, and these launches reinforce our long-term commitment to the city,” said Vijai Subramaniam. He highlighted that physical retail remains critical in furniture buying, even as brands adopt digital tools for discovery and engagement—an increasingly common theme across Indian D2C updates and omnichannel retail strategies.
The new stores feature refreshed layouts and modern display formats showcasing Royaloak’s extensive portfolio across living, dining, bedroom, office, and home décor categories. Customers can explore the brand’s international collections, including American, Italian, Malaysian, and Wood World ranges, positioning Royaloak among premium D2C brands India blending global aesthetics with local demand.
According to Mathan Subramaniam, the focus is now on building depth rather than just geographic spread. Royaloak operates over 4.5 lakh square feet of owned retail space in Bengaluru, with an additional 24,000 square feet added through the two new outlets. High-density clusters enable better logistics planning, inventory optimisation, and last-mile delivery efficiencies—key levers for scalable D2C business India models.
The Indian home furniture market is projected to reach USD 27.27 billion by 2026, growing at a CAGR of over 8 percent, with organised retail steadily gaining share. As D2C market trends 2025 highlight a renewed emphasis on experiential retail, Royaloak’s strategy aligns well with consumer expectations and category dynamics.
Looking ahead, Royaloak plans to continue expanding in Bengaluru and other major cities through new store formats, product introductions, and deeper omnichannel integration. The latest launches signal confidence in sustained urban demand and reinforce Royaloak’s position as a leading name in India’s evolving furniture retail and D2C ecosystem India
