Salad Days is making waves in India’s fast-growing direct-to-consumer (D2C) food and beverage market. The healthy food company plans to have over 50 cloud kitchens by the end of 2025, growing its presence in Delhi-NCR and Mumbai.
This move supports Salad Days’ push for growth and shows the increasing interest in the health-focused D2C food category, where more people want nutritious, ready-to-eat options. Salad Days, one of the quickest-growing D2C brands, plans to make the most of its Series A funding to increase production, make its supply chain more efficient, and grow in important cities. This shows that venture capital investors are confident in the company’s goals and financial performance.
Salad Days now runs 36 cloud kitchens, up from 29 earlier this year. There are 19 in Delhi-NCR, 12 in Bengaluru, and 5 in Mumbai. The company’s expansion includes new locations in Gurugram, Delhi, Noida, and key areas in Mumbai like Malad West, Borivali West, BKC, Chembur, and Thane, as more city consumers choose D2C wellness and functional food products. These new kitchens will improve delivery and reach more customers in busy residential and business areas.
This expansion includes upgrades to their infrastructure, such as constant makeline automation, temperature monitoring through IoT, kitchen layouts that can be changed, and Kitchen Display Systems (KDS). These upgrades emphasize the company’s focus on supply chain improvements, which is important for running an efficient omnichannel D2C strategy.
Varun Madan, the Founder & CEO, said that Salad Days has already handled one million orders in 2025 and aims to reach 4.5 million orders in the next two years. This growth is based on customer loyalty and more city people choosing healthy convenience foods. With the introduction of Build Your Salad, which lets customers create their own salads, Salad Days wants to make nutritious eating available, affordable, and scalable in India.
As the focus in the D2C market shifts to sustainable and health-focused brands, Salad Days’ expansion is a win for the category and a sign for investors who are watching D2C funding rounds, top D2C brands, and market trends in 2025. With private equity and venture capital investors continuing to back high-growth D2C food brands, this move strengthens India’s position as a good market for direct-to-consumer startups that are growing in 2025.
Salad Days’ growth shows how the D2C market is maturing, where strong product-market fit, efficient operations, and a focus on the customer determine the next generation of D2C brands in India.