Samantha Ruth Prabhu’s now part of India’s quickly changing online fashion world! She just started Mile Collective, a brand that’s all about comfy activewear and clothes you can wear every day. She’s working with Harshita Motaparthi and Pravishta Nadella on this. Mile Collective is getting into India’s growing online fashion and wellness scene, which increasingly involves celebs starting their own companies.
Mile Collective mixes activewear with everyday stuff. It’s made for how Indians really live – clothes that are good for morning walks, long trips, working from home, or just relaxing. Since people in India want clothes that are comfy, easy to wear, and made for real life, Mile Collective’s idea is simple: your clothes should feel good all day.
The brand started with Mile Active in 2023, which had just four items. Harshita Motaparthi started it because she noticed that there wasn’t much activewear in India that actually fit Indian bodies, worked well in Indian weather, and felt soft instead of tight. As people bought more, the brand grew from just workout clothes to everyday comfort, so it became Mile Collective.
This change lines up with what’s happening in the online market now. Customers want clothes that can be used for different things, mixing fashion, wellness, and lifestyle. Pravishta Nadella became a co-founder to assist the brand grow. Samantha Ruth Prabhu wanted to be involved because she believes in balance, being mindful, and designing for comfort.
For Samantha, Mile Collective is meaningful. She’s someone who supports wellness, and she wants to show that exercise isn’t just about working out intensely, but about moving intentionally every day. Her being involved helps Mile Collective stand out among brands started by celebs. It is a group that’s becoming popular in India because people already trust these faces.
Their first collection, OnTheGo, shows this idea. It’s made for women who are always moving, with simple shapes, breathable materials, nice cuts, and soft colors. These are clothes you’ll want to wear again and again – they feel natural and reliable. Instead of following trends, Mile Collective focuses on clothes that last and make you feel good, which is what people want these days.
Business-wise, Mile Collective is an online brand, so they have more control over how they make products, what customers think, and how they tell their story. This is a good way to grow without spending too much, and it lets them make changes quickly.
The brand hasn’t said how much money they’ve raised, but because of how it’s set up, who’s involved, and who started it, they’re in a good spot to get funding in the future. Since the athleisure and wellness market in India keeps growing, Mile Collective is launching when brands that focus on comfort and purpose are doing better than brands that only focus on performance.
In a crowded online fashion world, Mile Collective stands out by keeping it simple. It doesn’t push people to do more – it helps them live better. With a clear message, a good story, and Samantha Ruth Prabhu’s support, Mile Collective is an exciting addition to the many online lifestyle brands in India.
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