Electric scooter company Simple Energy, based in Bengaluru, recently got $10 million from its current investors. This is big D2C news in India because it shows the growth of direct-to-consumer businesses.
Simple Energy, which started in 2019, plans to go public in 2027. They want to be one of the top three electric two-wheeler companies by 2030.
Arokiaswamy Velumani, the founder of Thyrocare Technologies, led the investment. Other current investors like Balamurugan Arumugam and the Haran family office also participated. Simple Energy will use this money to grow its stores from 53 to 150 and have 200 service centers across India this year. About 80% of the money will go to building these stores and service centers, while the rest will go to research and development.
CEO and founder Suhas Rajkumar said that Simple Energy wants to make electric two-wheelers with the longest range in India and put customers first with their D2C strategy. Their factory in Hosur, Tamil Nadu, can make 150,000 vehicles each year. They are also setting standards by using motors that don’t need heavy rare earth materials and offering an eight-year warranty.
So far, Simple Energy has raised $51 million. Their plans to go public show that investors believe D2C brands can grow in 2025 and beyond. They want to raise $350 million through their IPO to increase manufacturing, expand stores, and launch new products to meet the growing demand for EVs in India. This shows that D2C businesses in India are growing beyond just food, beauty, and personal care to include big industries like EVs and sustainable transportation.
Simple Energy’s story shows important trends in the latest D2C startups in India: a strong vision from the founder, a focus on research and development, investor trust, and fast revenue growth because more consumers are buying their products. They are competing with other new EV companies like Ola Electric and Ather Energy, as well as older companies like TVS Motor and Bajaj Auto. Simple Energy is using a direct-to-consumer model, which is becoming more popular in India. This approach helps them increase sales and build long-term customer loyalty, which is common among the fastest-growing D2C brands in India today.
Market analysts think the Indian EV market will grow a lot, and Simple Energy’s strategy fits well with these trends in 2025. Investors are also paying attention to VC-backed D2C brands like Simple Energy that combine new ideas, good operations, and business models that can grow. Simple Energy is a good example of how technology, sustainability, and consumer behavior are coming together to make a big impact on the D2C market in India.
As more D2C startups in India plan to go public, Simple Energy’s funding success shows confidence in the company and the D2C industry as a whole. It proves that direct-to-consumer businesses in India are becoming mainstream, strong, and growing quickly, whether they are in beauty, fashion, or electric vehicles.
