India’s direct-to-consumer fashion ecosystem is witnessing a new inflection point as Snitch, one of the fastest-growing D2C brands India, officially forays into the corporate gifting category. Known for building a sharp, trend-driven men’s fashion brand in record time, Snitch is now extending its design-first philosophy into a space traditionally dominated by utility-led, impersonal products—marking a notable shift in D2C industry news and Indian D2C updates.
With this move, Snitch aims to redefine how brands engage with employees, partners, and stakeholders by placing style, individuality, and experience at the center of corporate gifting. The entry reflects a broader evolution in Direct-to-consumer India, where D2C fashion and lifestyle brands are expanding beyond core consumer sales into B2B and enterprise-led use cases as part of long-term D2C expansion plans.
To accelerate distribution and enterprise adoption, Snitch has partnered with Trruu Global Brands, a premium corporate gifting solutions provider. The collaboration strengthens Snitch’s access to corporate buyers, institutions, and large enterprise networks, while allowing the brand to retain its fashion-first approach to curation. This partnership highlights a growing trend within the D2C ecosystem India, where brand-led storytelling is being combined with established B2B distribution to unlock new revenue streams.
Snitch’s newly launched corporate gifting catalogue features contemporary silhouettes, elevated fabrics, and seasonal colour palettes that align with current fashion sensibilities. Unlike conventional gifting formats, the brand is offering curated, design-led gifting programs for employee rewards, festive occasions, corporate events, brand collaborations, and experiential initiatives. Customisation and personalisation sit at the core of the offering, enabling organisations to transform gifting from a checkbox activity into a meaningful brand experience—an approach that aligns with changing D2C consumer behavior India, even within corporate environments.
Commenting on the launch, Siddharth Dungarwal, Founder and CEO of Snitch, said that corporate gifting has long been driven by formality and utility, often lacking emotional relevance. As corporate culture evolves and younger workforces demand authenticity and expression, gifting must shift toward lifestyle, personalisation, and modern design. With this new segment, Snitch is encouraging organisations to adopt trend-led apparel, accessories, and everyday essentials that blend fashion, function, and comfort—bringing D2C brand thinking into enterprise contexts.
From a growth perspective, the corporate gifting vertical opens up a scalable, repeat-driven revenue opportunity for Snitch, complementing its strong consumer-facing business. As D2C business India matures, such adjacencies are increasingly viewed as strategic levers for improving margins, stabilising demand cycles, and strengthening brand visibility across touchpoints. This mirrors wider D2C market trends 2025, where leading fashion and lifestyle startups are diversifying distribution beyond pure e-commerce.
Mukesh Sharma, CEO of Trruu Global Brands, noted that the partnership brings together Snitch’s trend-setting design culture with Trruu’s deep enterprise distribution expertise. The collaboration aims to deliver standout gifting experiences that prioritise quality, innovation, and thoughtful intent—areas where traditional corporate gifting has historically underperformed.
While Snitch has already built a strong presence across online channels, this move also strengthens its omnichannel D2C strategy, positioning the brand to engage decision-makers, enterprises, and institutions at scale. It reflects how latest D2C startups and scaled D2C fashion brands are increasingly blurring the lines between consumer commerce and enterprise solutions.
As India’s corporate landscape modernises and gifting becomes an extension of employer branding and culture, Snitch’s entry signals a new chapter for both the brand and the category. By applying D2C brand-building principles to a legacy segment, Snitch is not just launching a new vertical—it is setting a benchmark for how design-led D2C brands can unlock growth beyond traditional retail.
