Two of India’s favorite D2C brands — Snitch and Paper Boat — have joined forces to create a retail experience that’s not just eye-catching but also refreshing. Their summer collaboration goes beyond a simple campaign; it’s a delightful escape for the senses, merging stylish menswear with nostalgic, thirst-quenching drinks.
At the heart of this partnership is Paper Boat’s latest creation, ‘Nata’ — a tropical, chewable beverage that’s as much a snack as it is a drink — alongside Snitch’s vibrant summer fashion collection. Together, they’re offering more than just products; they’re crafting an experience that feels like a mini-vacation right in the store.
When you step into Snitch’s flagship stores in Delhi and Bengaluru, you’ll discover more than just clothing racks. The themed decor, a fun photo booth, and eye-catching displays featuring the collection create a joyful atmosphere where style and happiness collide. Every shopper is greeted with a complimentary Paper Boat drink, and every nook invites you to snap a pic — a perfect fit for the Instagram-savvy crowd.
This collaboration is rooted in a shared philosophy: shopping should be an unforgettable experience, not just a chore. “At Snitch, we don’t merely sell clothes. We curate moods, stories, and emotions,” explains Chetan Siyal, CMO of Snitch. “Partnering with Paper Boat adds a refreshing twist to that narrative.”
For Paper Boat, a brand known for weaving emotion and nostalgia into every sip, this is a chance to bring its product into real-life moments. “Nata is fun, flavorful, and packed with texture — just like this collaboration. Our aim is to make summer unforgettable, one sip at a time,” shared a representative from the brand.
The vibrant energy of the campaign in-store is echoed online, with influencers creating reels, unboxing videos, and styling content that extend the story well beyond the physical space. The buzz on social media and the increase in foot traffic suggest that this model — combining lifestyle, storytelling, and brand collaboration — could soon pop up in more cities.
In a time when retail often feels transactional, Snitch and Paper Boat are flipping the script, making shopping a joyful adventure.