SPARSH, a Mumbai-based company by RBW Group, got some national attention after being on Shark Tank India Season 5. This is a big deal for India’s direct-to-consumer scene, which is going beyond the usual stuff people buy. The cattle care brand landed ₹20 lakh for 1% of the company, which shows that investors are getting interested in startups that are useful and have a purpose, especially ones coming from rural India.
Manish Prajapati and Sunil Prajapati started SPARSH with a simple but smart idea: the Sparsh Brush. It’s made to help cows and other farm animals stay clean, comfortable, and healthy. It takes care of something that’s really important but often forgotten in India’s huge dairy and livestock business. That makes SPARSH stand out in the direct-to-consumer world in India.
When they pitched their idea on Shark Tank India, the founders wanted ₹20 lakh for 1% of their company, which they said was worth ₹20 crore. After some talk, Sharks Anupam Mittal and Namita Thapar teamed up and offered ₹20 lakh for 1% of the company, plus 2% of sales until they made ₹1 crore back. The founders took the deal, getting both money and support from people who know the business well. It’s a major step for India’s newest direct-to-consumer startups.
SPARSH’s main product helps keep cows clean by getting rid of dirt, dust, and loose hair. Using the brush regularly helps blood flow better, keeps skin healthy, and makes the animals feel calm and cozy. All of this is good for the animals and helps them produce more. The Sparsh Brush is easy to use and gentle, and it fits with India’s growing focus on taking care of farm animals in a way that’s good for them and the environment.
What makes SPARSH special is that it’s aimed at a huge market that doesn’t get much attention. India has a ton of cattle, but not many new products have been developed for taking care of them, like there have been for things people buy in cities. By selling directly to customers in India, SPARSH is creating a brand that connects right with dairy farmers, cow shelters, and families in the countryside. This avoids complicated distribution systems and makes things easier to get.
The Shark Tank India deal not only gives SPARSH money but also makes it seem more trustworthy as it tries to expand. With help from experienced business people, the brand is likely to put money into growing its direct-to-consumer business, making its distribution better, and getting the word out in smaller towns and rural areas. This lines up with what’s expected to happen in the direct-to-consumer market in 2025, where brands are going beyond big cities to meet real needs.
From an investor’s point of view, SPARSH shows a change in what direct-to-consumer investors are looking for. They’re seeing that value can be created not just by making things look good but by selling things that are actually useful and have a lasting impact. While things like beauty products, clothes, and food are big in the direct-to-consumer world, brands like SPARSH prove that India’s direct-to-consumer scene can grow in areas related to farming and animal care.
As SPARSH by RBW Group moves forward, the focus will be on growing in a responsible way, building trust with its customers, and adding more products for cattle care. The Shark Tank India milestone is just the start of a bigger plan – to make SPARSH a meaningful direct-to-consumer brand in India as businesses that focus on rural areas and have a purpose become more and more popular.
