SuperLiving just got a fresh $2 million in funding, led by Kae Capital, with All In Capital and some angel investors kicking in too. It’s a big thumbs-up for the wellness scene in India, and something cool to add to the D2C news in India for 2026.
Before this, SuperLiving got around $228K–$238K from All In Capital back in September 2025, after winning some event. Now, this startup in Bengaluru wants to get busy with making better products, using AI more, and getting their stuff out to smaller cities and towns in India. People there are really wanting wellness stuff that fits their culture.
Manavdeep Singh Grover and Gurjot Kaur started SuperLiving in 2025. It’s like a lifestyle platform that runs on AI. It helps people make good habits every day for food, moving around, sleeping, handling stress, and just feeling good overall. It’s made for everyone to use, with easy-to-learn stuff, content in local languages, and an AI friend available all the time that gets how you live, your culture, and what you deal with every day. It is in tune with how people in India shop these days.
They’re going to use this new money to products, offer content that fits different regions and cultures, work on their AI buddy, and sell their stuff outside the big cities. SuperLiving’s move lines up with what’s happening in Indian D2C updates, where wellness startups are stepping away from the same old solutions and going for things that are super personal and easy to get to.
What makes SuperLiving different is that they’re not just trying to sell you stuff. Courses are cheap, like between ₹99 and ₹250, and they don’t push supplements or crazy diets on you. They care about building habits, teaching you things, and keeping you consistent. People who want wellness that’s real and won’t break the bank dig that. Their plan copies the broader D2C market behavior in 2025, where being trustworthy, affordable, and relatable is key.
SuperLiving covers a lot, like food, working out, feeling good mentally, and pregnancy. They the tracking stuff to make it fun and throw in some rewards. The AI looks at what users do across over 115 lifestyle things and keeps making the product better. That way, programs change with each user. It is very important for D2C brands that want people to stick around for a while.
SuperLiving says that in just two and a half months of trying to make money, most of the people paying them (over 70%) are from smaller towns. This shows there’s a big shift in D2C in India, where wellness is hitting places other than just the big cities. As more people use the internet and know they need to get healthy, the platforms that speak their language are the ones growing super quick.
For investors, this funding means they’re really wanting D2C funding news that combines AI, health, and platforms for consumers. As being healthy becomes something people think about every day, SuperLiving’s model is well-placed in the D2C world in India.
SuperLiving is building a platform for making habits for the masses. As D2C industry news keeps talking about the platforms that bring impact and scale in conjunction, SuperLiving’s story will be interesting to watch in the next 12 months.
