Supply6, a D2C nutrition brand focused on fixing daily nutrient gaps for Indian consumers, has secured $1.1 million (₹9.1 crore) in seed funding led by Zeropearl VC. Kunal Shah and Renee Cosmetics’ Co-founders Ashutosh Valani and Priyank Shah, along with XYXX Founder Yogesh Kabra, also participated. This shows increasing investor interest in India’s health-focused D2C market.
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 addresses hidden nutritional deficiencies in modern consumers. Their main product, the Supply6 360 sachet, combines 63+ nutrients, probiotics, and plant-based superfoods, covering protein, carbs, fats, fiber, vitamins, and minerals. Supply6 aims to be one of India’s fastest-growing D2C wellness startups.
The new funding will help Supply6 expand its product line, conduct clinical studies, and introduce new preventive health formats. They also plan to expand into GCC and English-speaking markets, marking their initial move into global markets. They will also use the funds to strengthen their leadership team.
Supply6 has gained a lot of customers, with over 2 lakh and a 45% repeat-purchase rate. Their products and new launches like Supply6 Salts, a zero-sugar hydration mix,have helped build trust. AB de Villiers supports the brand as an ambassador, leveraging influencer marketing to connect with health-conscious millennials and Gen Z.
Supply6 sells products on their website, Amazon, Flipkart, and platforms like Blinkit, Zepto, and Instamart. This approach allows them to be accessible and scale quickly in India’s D2C market.
In past rounds, the startup has secured almost ₹10 crore and a ₹25 lakh grant from the Karnataka government, which shows growing support for D2C brands in India’s wellness sector. Supply6 is focused on product innovation, expansion, and customer loyalty, setting themselves up to be a top-funded D2C brand.
As health-focused brands gain traction, Supply6’s story shows how D2C in India is shifting towards purpose-led consumer engagement. With their science-backed products and new funding, Supply6 plans to grow fast and become a household name in both India and international markets.
