Swiss Beauty, a fast-growing beauty and skincare brand in India’s D2C market, is investing ₹10 crore to start its skincare section. The company wants to reach ₹600 crore in annual skincare revenue within five years.
Mohit Goyal, Co-founder and Director, said that skincare is key to Swiss Beauty’s growth, not just a side project. He told ETRetail that they’ve always focused on new ideas and making desirable products at reasonable prices.
Swiss Beauty first offered its skincare products under the Glow Fusion and Hydra Series, with 10 items. They plan to add 10–15 more by early 2026. The skincare line is available in 100 cities and will expand to 20,000–30,000 stores soon. Skincare is expected to make up about 5% of the company’s total revenue by the end of this fiscal year.
Swiss Beauty has also created its own skincare R&D lab while using third-party production to stay flexible. Besides skincare, the brand plans to launch perfumes by October 2025.
Currently, Swiss Beauty sells through 25,000 general stores, 300 modern stores, and 500 distributors. By the end of FY26, the company plans to expand to 50,000 general stores and double its kiosk count from 30 to 60. They expect 65% of their business to come from offline retail and 35% from online, with quick commerce growing quickly month by month.
About 70% of Swiss Beauty’s sales come from smaller cities, showing a shift in D2C consumer behavior beyond big cities. The brand has grown by 25–30% each year and wants to reach ₹1,000 crore in total revenue by FY28.
Swiss Beauty shows how D2C brands in India are using new ideas, affordability, and scale to take over new markets. From makeup to skincare and perfumes, the brand’s story shows the active growth of D2C business in India, supported by funding, product improvements, and more customers.
