Swiss Beauty, a major player in India’s beauty scene, is now going international, starting in the Gulf Cooperation Council (GCC) region. They’re teaming up with Modist Global, a firm based in Dubai that helps D2C brands expand across borders, beginning with the United Arab Emirates.
The UAE’s beauty market is worth around USD 10 billion, and with over 12 million residents, many being South Asian, Swiss Beauty sees it as a good fit. They plan to launch their products in the UAE in just three weeks using Modist’s platform, which handles things like compliance, logistics, and distribution. This approach reduces setup costs by up to 40% and lets Swiss Beauty stay in charge of pricing and customer experience.
Shanu Kheria, Head of International Growth at Swiss Beauty, says that they have built a brand that combines good quality with reasonable prices. Now, they are expanding that idea to cater to global customers, and the GCC is a logical next step.
Swiss Beauty offers a wide range of products and has gained popularity in India’s USD 6.9 billion cosmetics industry. In the UAE, they will launch popular products like lipsticks, blush palettes, and liquid eyeshadows on Amazon UAE, Noon, and in stores.
Nikhil Agarwal, Co-founder & CEO of Modist Global, mentions that Swiss Beauty’s launch shows the strength of India’s D2C sector. Their aim is to make international expansion faster, compliant, and more affordable for Indian D2C brands.
For Swiss Beauty, this move is about creating a global D2C brand. With the demand for Indian beauty products on the rise, this expansion could improve Swiss Beauty’s product line, strengthen its supply chain, and solidify its position in the D2C market.
In summary, Swiss Beauty’s expansion to the UAE shows how Indian D2C brands are growing from local successes to global contenders, using technology and diaspora demand to fuel their rise.
