TechnoSport, a quickly growing activewear brand in India, just opened its largest store in Hyderabad at the Sarath City Capital Mall. This 4,200 sq. ft. location is a big step for the brand as it expands further into South India and aims to become a major player in the Indian activewear market.
The store was opened by Telugu actor Teja Sajja, along with TechnoSport CEO Puspen Maity and Director Amit Santhalia. This opening shows the brand’s plan to grow both online and in physical stores. It’s part of TechnoSport’s goal to create a strong store network across the country, as the D2C market in India gets more popular with customers and investors.
Hyderabad is a good place for TechnoSport to expand its larger stores because of its energetic, fitness-focused population and the high number of people visiting malls. Currently, TechnoSport has 28 stores nationwide, with plans to increase that number to 300. This blueprint matches the D2C market predictions for 2025, which sees online and offline shopping becoming more connected.
The Hyderabad store displays TechnoSport’s special fabric technologies, which are key to its business approach. Customers can check out fabrics like Cotflex, which stretches in four directions; Techno Dry, which wicks away moisture; Matpiq, which has a soft finish; TECHNOCOOL+ for climate regulation; Technowarm for warmth; TechnoGuard for germ protection; and UPF 50+ for sun protection. This product range puts TechnoSport alongside other well-funded brands that focus on performance and practical design.
The Hyderabad store also has India’s first Holoflex transparent LED screen, turning the store front into a digital display. With better checkout systems, interactive store designs, and easy product browsing, this store aims to set a higher standard for retail that combines the advantages of both physical and online shopping, using technology to strengthen the brand and encourage customers to try the products.
TechnoSport CEO Puspen Maity emphasized the importance of the launch and said, “Hyderabad is a vibrant and youthful market. Our store format has seen 100% growth year over year, and this city is perfect for TechnoSport’s biggest retail statement yet.”
The brand’s focus on physical stores shows how premium brands are using local store openings for bigger regional influence. After Hyderabad, TechnoSport is growing in Andhra Pradesh and Telangana, with confirmed stores in Vizag, Rajahmundry, Kakinada, and Anantapur. It’s also growing in Central India, with stores in Bilaspur, Durg, Bhopal, and Jabalpur. This plan takes advantage of regional shopping habits, influencer marketing, and strong brand recognition.
This store shows TechnoSport’s goal to bring high-quality activewear to more people in India, in a market that has grown from a niche to a mainstream interest, driven by the popularity of athleisure wear and a focus on wellness. As the D2C market in India moves from online to a mix of online and offline, TechnoSport’s growth shows how brands are changing retail through brand strength, store experiences, and category leadership.
By combining advanced materials, digital displays, and a strong store network, TechnoSport is shaping the Indian activewear market, not just as a brand, but as a business model for future success stories.
