That Sassy Thing, a sexual wellness brand focused on women, has raised ₹6 crore in a seed funding round led by Inflection Point Ventures (IPV). Several other investors also participated, including the founders of Vahdam Teas and Lahori Zeera.
Founded by Sachee Malhotra and Himanshu Bhalla in 2021, the company provides products like intimate massagers and lubricants, and importantly, offers free sex education through online classes. The new funding will be used to develop more products, strengthen their brand, and expand where customers can buy their products. That Sassy Thing states they’ve experienced strong growth, serving over 50,000 customers. Their products are sold on their website, quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart, and even some cafés in the Delhi NCR area.
The Indian sexual wellness market is predicted to be worth ₹24,000 crore by 2030.