The Artment, an Indian home decor and lifestyle brand, just got ₹10 crore in pre-Series A funding led by Inflection Point Ventures (IPV). Siyaram Family Office, ESV, and Capitar Ventures also joined in. IPV’s investment came through IPV International, using the GIFT City route, which is becoming a popular way for investors to back Indian D2C brands.
Aditya Agarwal and Aanchal Agarwal started The Artment in 2019. The Gurugram-based brand sells online and recently partnered with Taj Hotels to get into premium offline retail. The money will help The Artment grow its product lines, invest in its Art Lab tech platform, and improve distribution online and in stores, as part of its omnichannel plan.
The Art Lab is a data analytics tool that helps The Artment understand what customers want and predict trends. Aditya Agarwal said that this helps them launch the right products and stay in touch with changing customer tastes.
India’s home and living market is worth $3.7 billion and growing at 15% per year, with 12% of sales happening online. The Artment wants to grab a large share of that growth by combining art and data.
The Artment sells artistic furnishings for dining, lighting, wall art, and home accessories, inspired by art. Its D2C model makes stylish items affordable for millennial homeowners and urban professionals.
Agarwal also said the company is focused on making profits. The brand says it is EBITDA positive and aims for ₹100 crore ARR in the next six months, showing strong income growth. About 20% of customers keep coming back, which shows they trust the brand.
The Artment has a well-organized supply chain in places like Moradabad, Khurja, Firozabad, and Jodhpur, which allows for fast production and growth. Its data-led approach gives it an advantage over traditional home decor stores.
The Artment is becoming a well-known D2C brand as Indian consumers show more interest in lifestyle and decor brands. With good funding, a plan for omnichannel growth, and a tech base, it could become a leader in the Indian D2C market.
This funding shows that investors are confident in the Indian D2C market, where brands like The Artment are becoming important players. It’s another step forward for premium D2C brands that are growing in a sustainable and profitable way.
