Mumbai-based dessert startup The Croffle Guys has raised ₹2.5 crore for 5 percent equity on Shark Tank India Season 5, valuing the fast-growing brand at ₹50 crore. The investment was led by Sharks Kunal Bahl and Mohit Yadav, marking a significant milestone in the brand’s journey within India’s rapidly evolving D2C food and beverage ecosystem.
The fresh capital will be used to accelerate outlet expansion across high-footfall urban locations while strengthening the brand’s digital-first and delivery-led presence. As D2C brands India increasingly blend physical retail with online discovery and food delivery platforms, The Croffle Guys is positioning itself as a modern, scalable quick-service restaurant (QSR) brand built for today’s convenience-driven consumers.
Founded by Annanya Agarwal, Veer Pinto, Amay Thakkar, and Rahul Vohra, The Croffle Guys is built around a single hero product—croffles, a hybrid dessert that combines the flaky richness of a croissant with the crisp texture of a waffle. The concept was discovered during a trip to Thailand and thoughtfully adapted for Indian tastes, quickly resonating with young, urban audiences seeking novelty, indulgence, and shareable food experiences. This focused-menu approach aligns with emerging D2C market trends 2025, where sharp product positioning and strong recall are key drivers of scale.
The founding team brings complementary strengths across business strategy, operations, and creative storytelling. Rahul Vohra’s background in the film industry, including collaborations with filmmaker Kabir Khan, has played a pivotal role in shaping the brand’s visual identity, content, and digital narrative. The remaining founders focus on execution, supply chain efficiency, store-level operations, and expansion planning—creating a balanced foundation for long-term growth in the D2C business India landscape.
During the Shark Tank pitch, the founders highlighted strong early traction and organic demand. Food delivery platforms reportedly flagged The Croffle Guys as topping search results without heavy marketing spends—an uncommon signal of product-market fit and consumer pull. This data-driven momentum stood out to investors and reinforced confidence in the brand’s scalability, a recurring theme across latest D2C startups attracting capital.
With backing from experienced operators like Kunal Bahl and Mohit Yadav, the brand gains not just funding but strategic guidance on building consumer brands at scale. Their involvement strengthens The Croffle Guys’ credibility as it navigates outlet growth, operational standardisation, and brand-building in a competitive dessert and QSR market—an area seeing increased activity in D2C funding rounds and D2C startup news.
Looking ahead, The Croffle Guys aims to deepen its omnichannel presence by combining physical stores, food delivery apps, and digital marketing to drive discovery and repeat consumption. As India’s urban consumers continue to embrace experiential food brands, the startup is focused on building a repeatable, asset-light model that balances speed, quality, and consistency.
Positioned at the intersection of innovation, youth culture, and convenience, The Croffle Guys is emerging as one of the fastest-growing D2C food and beverage brands to watch. Its Shark Tank-backed fundraise adds to the growing momentum in Indian D2C updates, highlighting how focused concepts with strong execution can scale into nationally recognised consumer brands.
