The Indian Garage Co. (TIGC), a fast fashion brand, is growing its stores by opening a second one in Pune. This move shows they’re becoming a bigger deal in the Indian D2C world.
The new store, opening on August 2 in Elpro Mall, Pimpri, is a key part of TIGC’s plan to grow across India’s big city markets.
TIGC is one of the fastest-growing fashion and lifestyle brands in India. They’re taking advantage of the rising demand for trendy, cheap menswear with a mix of online and offline sales. After the success of their Amanora Mall store, the Elpro Mall location will help them be seen more and reach more customers in Maharashtra’s young areas.
The new 1,373 sq. ft. store will give shoppers a unique experience. It will focus on fast-selling collections, streetwear styles, and affordable prices, which is what TIGC’s D2C strategy is all about. The store will have everything from fan favorites and vacation outfits to versatile polos and international sizes, appealing to Gen Z and millennial shoppers who are driving the D2C trend in India.
To celebrate the opening, TIGC is having a Fashion Frenzy Sale with 70% off best-selling items. This event isn’t just about sales; it’s part of TIGC’s plan to build its brand by getting people involved, creating loyalty, and attracting attention offline, along with their online efforts.
Anant Tanted, the founder and CEO, said that the Elpro Mall store is part of their goal to become a top D2C brand in fashion. He said that this retail expansion fits with their omnichannel strategy and will help them strengthen their brand in major cities and smaller regions.
TIGC’s store expansion comes at a time when investors are paying more attention to the D2C fashion and lifestyle market. There’s been a rise in D2C funding rounds and private money for growing D2C brands. With its fast supply chain, data-driven designs, and marketing through influencers, TIGC is becoming one of the top D2C brands in the current financial year.
This retail push is part of a bigger plan that includes partnerships with quick commerce D2C and online-first D2C product launches. With more store openings planned in Karnataka, Andhra Pradesh, and Uttar Pradesh, the brand is increasing its presence in both major cities and up-and-coming fashion areas.
Alka Dembla, the head of retail, said that each new store is meant to be a brand experience, not just a place to buy things. She said that the Elpro Mall store, like their online platforms, is designed to inspire and connect with the changing style tastes of India’s youth.
As D2C startup news focuses more on combining offline and online sales, TIGC’s strategy shows how modern D2C brands are changing their models to get more involved with consumers. With a mixed online and offline approach, TIGC is not just selling fashion; it’s playing a role in shaping the Indian D2C market today.
