The Sleep Company, a prominent comfort-tech startup in India, has raised ₹480 crore in its latest Series D funding round, led by investment giants ChrysCapital and 360 ONE Asset. This strategic infusion of capital aims to strengthen the brand’s growth trajectory, particularly in the direct-to-consumer (D2C) segment, and enable it to scale operations both online and offline.
This round included a mix of primary and secondary transactions, allowing existing investor Fireside Ventures to partially exit. Fireside had been instrumental in supporting The Sleep Company through its early phases, and this marks a significant milestone in its investment journey. Notably, the latest funding round comes less than a year after the company raised ₹184 crore in Series C funding in October 2023.
Founded in 2019 by Priyanka and Harshil Salot, The Sleep Company has quickly carved out a niche in the competitive D2C sleep solutions and comfort-tech space. The brand is best known for its patented SmartGRID technology, which it uses across its premium mattresses and ergonomic chairs. With a sharp focus on technology and customer-centric innovation, the company has successfully built a loyal customer base across India.
The newly acquired capital will be used to deepen The Sleep Company’s offline presence by expanding its retail footprint to over 100 stores in the next two years. Currently, the brand operates 60+ stores across more than 20 cities. Alongside physical expansion, the startup also plans to invest heavily in R&D, improve its supply chain, and ramp up hiring across functions.
ChrysCapital, which is backing the company for the first time, highlighted the potential of The Sleep Company to dominate the D2C comfort-tech segment. The firm expressed confidence in the founders’ ability to build a category-defining brand in an industry that is undergoing rapid digital transformation.
According to Harshil Salot, co-founder of The Sleep Company, the D2C brand has grown over 10x in the last two years, with continued profitability. He stated that the new capital will enable the company to double down on innovation, expand its SmartGRID product ecosystem, and become the go-to brand for sleep and seating solutions across India.
What sets The Sleep Company apart in the D2C landscape is its unique blend of deep-tech innovation and strong customer engagement. As D2C brands increasingly seek to offer differentiated value through proprietary technology and direct relationships with consumers, The Sleep Company stands as a prime example of this shift.
This funding also underscores the growing investor confidence in India’s D2C economy, especially in categories like sleep, wellness, and home comfort. As more consumers gravitate towards premium, tech-enabled solutions, brands like The Sleep Company are well-positioned to capture long-term value.
With this funding milestone, The Sleep Company is poised to accelerate its journey from a niche D2C disruptor to a mainstream consumer brand, redefining comfort-tech for the modern Indian household.
