In India’s fast-evolving D2C ecosystem, The Wellness Co. is emerging as one of the most promising D2C wellness startups redefining healthcare. Founded in 2021 by brothers Rishabh and Rohan Jain, this Gurugram-based D2C brand is pioneering science-backed preventive health solutions in a market traditionally focused on post-illness treatments. As the direct-to-consumer India landscape diversifies across verticals, The Wellness Co. stands out by merging healthcare, technology, and wellness into a personalised experience-driven D2C business model.
Born out of the pandemic era, when awareness around immunity and health peaked, the founders identified a crucial gap in India’s preventive healthcare market. Having trained as athletes at IMG Academy in Florida and Sanchez-Casal Academy in Barcelona, they were exposed to global wellness innovations like cryotherapy, IV drips, and red light therapy — therapies still rare in India. Their vision was simple: bring world-class, science-backed recovery and wellness solutions to Indian consumers through a tech-integrated, direct-to-consumer healthcare experience.
Today, The Wellness Co. operates 14 wellness centres across major cities such as Delhi, Mumbai, Bangalore, Hyderabad, and Chennai, offering over 50 therapies and diagnostic services. The brand’s offerings include cryotherapy chambers, hyperbaric oxygen pods, red light therapy, IV drips, genetic testing, and EMS fitness training — all delivered through a personalised plan built on AI-powered body analysis and doctor consultations.
The D2C startup follows a membership-based model, with options ranging from ₹75,000 to ₹1 lakh per month. It has also expanded into the B2B wellness space, partnering with Zomato to set up a full-fledged flagship wellness centre inside its Gurgaon headquarters. This strategic expansion aligns with India’s D2C expansion plans trend in 2025, as more direct-to-consumer startups experiment with hybrid and corporate wellness models.
The Wellness Co. reported revenue of ₹40 crore in FY25 and aims to cross ₹50 crore in FY26. With a current valuation of ₹250 crore, the bootstrapped startup is now in talks with strategic investors — a sign that D2C funding rounds and investor interest in wellness-focused brands continue to rise. As the D2C funding news segment heats up, The Wellness Co. may soon join the list of top funded D2C brands in the health and wellness vertical.
In the broader Indian D2C updates and industry news, The Wellness Co. represents the shift toward personalised, data-driven, and experience-based wellness solutions. Competing with emerging players like Potenza Wellness and Elixir Wellness, the brand is among the first to integrate cryotherapy and oxygen therapy at scale — a first for direct-to-consumer India.
Looking ahead, The Wellness Co. plans to launch a 20-acre luxury wellness retreat in Bangalore by 2027, combining Ayurveda, yoga, and advanced therapies — a move that positions it among premium D2C brands India has seen in the wellness category. With India’s health and wellness market projected to grow to $257 billion by 2033, the startup aims to capture a significant share through innovation, strategic D2C expansion, and strong consumer engagement.
For those tracking the latest D2C startups and D2C business India stories, The Wellness Co. exemplifies how India’s new-age D2C wellness startups are transforming healthcare 2.0 — blending science, technology, and personalization to redefine how India experiences wellness.
