Fashion-tech startup Tryo has raised ₹3 crore in a pre-seed funding round led by Zeropearl VC, marking the fund’s first major investment in the D2C fashion space. The Bengaluru-based brand plans to deploy the capital to launch full-scale operations, strengthen its product and logistics infrastructure, and expand its curated fashion offering for Indian consumers—built entirely around a direct-to-consumer (D2C) model.
Launched in January 2025 by Meet Saparia, Arjav Patni, and Shiva Singh, Tryo is reimagining how Indians shop for fashion online. Its core proposition is a “Try First, Pay Later” model—allowing users to order up to ten fashion items with zero upfront payment, try them at home, and pay only for what they decide to keep. Items they don’t like are picked up immediately by the same delivery partner, creating an offline-like trial room experience at home.
Tryo’s platform already hosts apparel from more than 25 emerging Indian brands such as Virgio, The Souled Store, Bewakoof, Nishorama, and The Bear House. The platform blends a highly curated shopping experience with fast delivery—offering both 60-minute express service and scheduled delivery slots. This logistics agility is powered by an in-house dark store model, ensuring complete control over quality checks, warehousing, and doorstep execution—making it a rare D2C-first fashion marketplace with its own backend.
The idea for Tryo stemmed from a common customer frustration: online fashion shopping often lacks trust, especially when it comes to fit, touch-and-feel, and return reliability. “Even today, many digital-first customers prefer offline fashion shopping purely because of uncertainty around product experience,” said Meet Saparia, co-founder and CEO of Tryo. “We’re solving that gap by giving them the same comfort—at home.”
According to Saparia, the early response has been overwhelmingly positive. Thousands of trial orders have already been processed with below-industry return rates, indicating strong consumer fit and acceptance. The company is now focused on refining its product experience, onboarding more D2C brands, and scaling its operations across Bengaluru before expanding to other metro cities.
Investor Bipin Shah, founder of Zeropearl VC, commented, “Tryo is creating what every fashion consumer truly wants: a trial room at home with no risk. It’s a new-age solution for building trust in online shopping, and their D2C-first mindset and logistics stack make it both scalable and defensible.”
As the Indian D2C ecosystem continues to evolve, Tryo’s unique offering stands out—bridging the convenience of e-commerce with the assurance of physical retail. Its hybrid model, strong logistics layer, and curated brand mix position it to become a compelling player in the high-growth online fashion category.
With this fresh capital, Tryo will double down on technology, deepen brand partnerships, and fine-tune its D2C commerce engine, all while delivering a better, bolder way to shop for fashion in India.
