Two Brothers Organic Farms, a well-known regenerative food brand owned by farmers in Bhodani, Maharashtra, has made a big move by entering the Middle East under the name Two Brothers India Farms (TBIF).This is a significant step for the brand and for India’s agriculture-based direct-to-consumer (D2C) business, where being authentic, knowing where your products come from, and being able to trace them are becoming important advantages in a crowded food market. This shows that D2C brands with a strong sense of purpose can grow globally without losing their values, quality, or community spirit.
With a community of 5,000 active farmers and 600,000 customers in over 60 countries, TBIF is known for its Indian food systems, traditional farming, handcrafted production, and pure ingredients. The change to TBIF is part of a plan to create a single international brand in the Middle East, North Africa (MENA) region, the United States, and soon the United Kingdom. These areas are some of the most demanding markets for high-quality organic foods, especially those popular among diaspora communities and people who want clean labels.
TBIF’s Dubai office will be the base for its MENA strategy, giving the brand better access to premium buyers and modern retail channels. The brand will start selling through Noon and Amazon.ae, and will also partner with select retailers like Wild & The Moon by December 2025. This is a smart D2C approach that combines online reach with in-person experiences. The brand will then expand to Saudi Arabia, Kuwait, and Qatar, where there is a growing interest in sustainable D2C brands and knowing where food comes from.
In the first stage of the MENA launch, TBIF will offer its popular products such as A2 Cultured Ghee, Khapli Flour, Black Mustard Oil, Forest Honey, Gulkand, and Jaggery Block, followed by Virgin Coconut Oil, Sattu Flour, and Lemon Pickle. Each product is made in small batches in Bhodani and has blockchain traceability, which is rare for D2C food and beverage brands. The products are Halal Asia certified and are awaiting approval from the Dubai Municipality, showing that they are ready for global distribution.
Co-founder Ajinkya Hange said that this achievement is a tribute to India’s farmers, who are leading a movement based on farming wisdom and regenerative values. His brother and co-founder, Satyajit Hange, added that TBIF is not just selling products, but is rebuilding
