Two Brothers Organic Farms is making waves in India’s clean food scene. They’ve gotten their Khapli Atta, Amlaprash, and Jaggery certified as Glyphosate Residue-Free, just like their A2 Cultured Ghee did before. It caused quite the stir among D2C watchers in India.
The Detox Project, a well-known group that checks food for glyphosate, gave them the thumbs-up. They put the food through serious lab tests to make sure there’s no glyphosate left behind. Two Brothers Organic Farms is all about backing up their organic claims with real proof, which is becoming a big deal in the Indian D2C world.
We usually think of things like atta, jaggery, and amlaprash as safe because they’re part of our culture. But, there’s not a lot of testing done, and there aren’t clear rules for glyphosate levels in Indian crops. That means we don’t really know the risks of eating these things over a long time. Two Brothers Organic Farms is being proactive and using science to make sure their food is safe.
They’re one of the few D2C brands in India that are going the extra mile to test and certify different products for glyphosate. This shows that D2C is changing in India. People want to know where their food comes from and how it’s made, but also what’s actually in it.
Satyajit Hange, one of the founders, said they’re doing this because people eat these staples all the time. He said that getting the ghee certified was cool, but stuff like atta and jaggery are eaten way more often, so it made sense to certify them too.
Ajinkya Hange, the other founder, said that just saying you’re organic isn’t enough anymore. People are getting more worried about chemicals in their food, so it’s important to test, be open, and tell people what’s going on. They want to certify as many products as they can to prove that clean food can be proven with science. This is the way things are going and it will become more important for brands in India to show evidence.
They’re also testing other products and plan to get them certified soon. They have a steady expansion plan.
Two Brothers Organic Farms is stepping up to make sure food is actually safe for consumers. As more wellness startups and food brands grow in India, these kinds of certifications could be what sets them apart.
By doing this, Two Brothers Organic Farms is helping D2C businesses in India be more open, responsible, and fact-based. They’re showing that clean food isn’t just a claim, but something that can be proven.
