Ultrahuman, a Bengaluru-based company known for its smart wearables in the D2C space, reported ₹565 crore in revenue and ₹73 crore profit for FY25. This is a big deal for the growing direct-to-consumer market in India.
The company’s revenue jumped 15X between FY22 and FY24, and then another 5X in FY25. Ultrahuman is one of the fastest-growing D2C brands in India. Its Ring Air smart ring makes up over 91% of its revenue. The company’s glucose monitoring device, M1 Live, and blood-testing platform, Blood Vision, have also helped its wellness-tech product launches. Ultrahuman has secured its position as one of the top funded D2C brands, raising over $60 million to date, thanks to rising global use of its products.
Ultrahuman’s business approach includes both retail expansion and direct sales. In 2024, direct-to-consumer made up 41% of all sales, while retail sales rose to 35%, which shows how D2C retail and ecommerce are blending together. Ultrahuman now has operations in the US, UK, Middle East, and India, and the US accounts for over 61% of its revenue. This shows how Indian brands are using D2C strategies to grow in other countries.
Ultrahuman’s profitability is especially important now, since VC-backed D2C brands are being pressured to be steadily profitable. The company’s total expenses were ₹535 crore, but it was able to post its first profit of ₹73 crore through controlled spending. Ultrahuman spent just Re 0.95 to earn Re 1 in FY25.
The company is also moving into acquisitions, with its subsidiary acquiring viO HealthTech Limited in the UK to grow into women’s health tracking. This demonstrates how wellness startups are growing their categories to capture more consumer demand.
Ultrahuman focuses on high-end markets like the US and EU, as well as growing markets like Thailand, Hungary, and Germany.
Ultrahuman’s FY25 results are a turning point. The company is showing what’s possible with efficient cost management and new acquisitions. As the market moves toward consolidation and profitability, Ultrahuman has become one of the top D2C brands, offering lessons for others in the field.
