Uppercase, one of the most promising D2C brands India, is redefining the direct-to-consumer India luggage market with its unique blend of style, sustainability, and affordability. Founded in 2022 by Sudip Ghose and Arnob Mondal Kumar, along with Uday Sodhi, Dheeraj Goyal, and Nidhi Rajora, the brand has rapidly grown to a valuation of ₹511 crore, marking it as one of the fastest-growing players in the Indian D2C updates space.
Positioning itself in the mass-premium category, Uppercase bridges the gap between high-end international players like Samsonite and low-cost local offerings. This strategic pricing, coupled with an omnichannel D2C strategy, has fueled an impressive 5X revenue growth between its first and second year. With 25 exclusive brand outlets (EBOs) operational and 15 more in the pipeline, the company plans to scale to 100 stores in the next 12 months, signaling strong D2C expansion plans. Offline sales currently account for 60% of its revenue, while online and B2B channels drive the remaining 40%, reflecting the brand’s diversified business model in India’s D2C ecosystem.
Uppercase is tapping into the Rs 30,000–35,000 crore Indian luggage market, of which only 20% is organized. By offering doorstep service, sustainability, and design-first innovation, the brand is targeting both Tier I metros and emerging Tier II markets such as Gorakhpur and Wayanad. This focus on omnichannel D2C strategy and regional penetration positions Uppercase as one of the latest D2C startups disrupting traditional travel gear.
Celebrity-backed D2C startups are a growing trend in India, and Uppercase exemplifies this with cricketer Jasprit Bumrah not only endorsing the brand but also investing in it. A high-impact campaign, “Batana Bhool Gaya,” amplified its presence across IPL and digital platforms, while its participation in New York Fashion Week and recognition by UNEP cemented its global appeal and sustainability credentials—hallmarks of premium D2C brands India.
The company recently introduced the “Pro Series” of premium office bags and overnighters, signaling a push into enterprise and professional categories. It is also expanding its portfolio to include accessories like laptop sleeves and sling bags, while pioneering printed hard luggage designs in the Indian market. Quick commerce D2C has also emerged as a new frontier, with Uppercase cautiously entering platforms like Zepto for smaller, non-hard luggage SKUs.
In mid-2025, Uppercase launched its own 100,000 sq. ft. manufacturing facility in Nashik to enhance supply chain agility, a move aligned with D2C supply chain innovation trends in India. With in-house R&D and domestic manufacturing, Uppercase is reinforcing the ‘Made in India’ narrative while preparing for global markets in the US, Europe, and the Middle East.
Looking ahead, Uppercase aims to hit ₹500–700 crore in revenue and secure a position among the top three luggage brands in India. With its design-led approach, sustainability focus, and aggressive omnichannel D2C expansion plans, Uppercase is not just keeping pace with D2C industry news—it’s setting the benchmark for the future of Indian D2C brands.
