In a major development for India’s D2C ecosystem, Bengaluru-based home décor startup Vaaree has raised $4.6 million in a pre-Series A funding round. The investment was led by PeerCapital, with continued support from Surge (Peak XV’s accelerator programme), All In Capital, and participation from new investors including Sattva Ventures and the Asian Paints family office. This fresh capital injection marks a significant step in Vaaree’s mission to become a household name in India’s direct-to-consumer home and living category.
Founded in 2022, Vaaree is building a curated, consumer-first marketplace offering over 80,000 SKUs across soft furnishings, kitchenware, lighting, and other home categories. By operating on a factory-to-home D2C model, the brand sources directly from export-grade manufacturers, ensuring premium quality at mid-range prices. This approach has helped the brand maintain an exceptionally low return rate of under 5%, reinforcing its commitment to customer satisfaction and product integrity — a key metric in the competitive world of D2C startup news.
The funding will be used to further scale Vaaree’s AI-powered styling tool, VibeCheck, which offers personalized design guidance to customers, mimicking the value of an interior stylist. In addition, the company will expand its Fulfilment and Brand Verification (FBV) network to enable next-day delivery across metro and tier-2 cities, enhancing its omnichannel D2C strategy. These steps position Vaaree to lead the next wave of innovation in India’s D2C business landscape, where tech-enabled, consumer-centric experiences are increasingly defining brand success.
Co-founder Garima Luthra, who brings prior experience from startups like Blinkit, CRED, and Acko, emphasized that the goal is to build not just a product catalog, but a destination brand that solves how Indians shop for their homes. Her co-founders, Pranav Arora and Varun Vohra, also bring strong entrepreneurial credentials, having scaled and exited successful businesses before Vaaree. Together, the founding team is crafting a playbook for how premium D2C brands in India can grow sustainably through technology, community, and quality.
Investor confidence in Vaaree reflects a broader trend in the D2C funding news cycle, where VC-backed D2C brands are increasingly moving into lifestyle and home segments, previously dominated by legacy players. PeerCapital’s Managing Partner, Ankur Pahwa, noted that Vaaree is “building the rails for how India will shop for home in the future,” signalling the high-growth potential of this category.
India’s home and furnishings market is projected to reach $237 billion by 2030. As more consumers seek design-led, affordable, and authentic home solutions, Vaaree’s positioning as a tech-enabled D2C brand with deep category focus offers it a strong competitive edge. With its eyes set on aggressive expansion and operational innovation, Vaaree is clearly one of the latest D2C startups to watch in 2025.