VAHDAM India, a well-known direct-to-consumer Indian brand for tea, spices, and superfoods, started FY25 strong by becoming profitable as it grows globally. In a year when the Indian D2C space kept growing with more demanding consumers and better digital access, VAHDAM India increased its top line by almost 20% year-over-year and had a profitable bottom line. This is a key achievement for one of India’s fastest-growing D2C brands.
According to the company’s RoC filings, VAHDAM India’s operating revenue in FY25 was ₹267.5 crore, up from ₹225.2 crore in FY24, a 19% increase. The company’s large global reach is clear, with over 95% of its revenue (₹254.5 crore) from exports to big markets like the US, Canada, Europe, and other areas. This shows the brand’s success in creating a strong D2C business model that scales mainly through global e-commerce and distribution abroad.
While Indian D2C updates often talk about domestic growth, VAHDAM is different, as it is an Indian brand that has built a strong global presence first. Its sourcing is still based in India, but demand is mostly international. This has helped VAHDAM become one of the fastest-growing D2C brands with many repeat purchases in premium tea and wellness.
The company also made ₹5.9 crore in non-operating income, bringing total income to ₹273.4 crore in FY25. Despite higher global logistics and marketing costs across the D2C industry news, VAHDAM controlled its expenses. Transportation, the biggest cost for an export-heavy D2C brand, was ₹71.5 crore, while advertising costs rose 16% to ₹58 crore, showing continued investment in brand awareness in other countries.
Employee expenses dropped 6% to ₹27 crore, while material costs stayed steady at ₹48 crore. Total expenses rose slightly by 6%, showing operational efficiency and good cost management, a key point in D2C daily news and broader D2C startup news.
This careful execution helped VAHDAM India go from a ₹17.7 crore loss in FY24 to a ₹5.2 crore profit in FY25. Both EBITDA margin (2.55%) and ROCE (4%) became positive, showing healthier unit economics and better internal efficiency. With ₹64.4 crore in cash and bank balance, the brand has good liquidity as it plans its next growth phase.
So far, VAHDAM has raised over $40 million from investors like Fireside Ventures, Sixth Sense Ventures, IIFL AMC, and SIDBI Venture. The brand is still one of the top-funded companies in D2C funding rounds and stands out as a rare Indian D2C export success.
Even with possible outside issues in FY26, like the impact of US tariffs, VAHDAM’s global distribution, product plans, brand value, and rising demand in other markets provide long-term stability. As D2C market trends 2025 show premium products, cross-border business, and brand stories, VAHDAM India is in a good spot to guide the next stage of global Indian D2C success
