Vama, one of the fastest-growing spiritual tech platforms in the Indian D2C ecosystem, has recorded a two-fold surge in revenue in FY25, underscoring the rise of wellness-focused digital-first brands. As per financial documents accessed by Entrackr, the virtual spiritual app scaled its operating revenue from INR 9.4 crore in FY24 to INR 19.5 crore in FY25, making a strong statement in the latest D2C startup news.
Founded in 2020 by Manu Jain and Acharya Dev, Vama is redefining the Indian D2C landscape by providing virtual access to e-pujas, e-darshans, and astrology consultations. Its unique blend of tradition and tech makes it one of the most talked-about direct-to-consumer India brands in the spiritual and wellness niche. With over 1.5 lakh astrology and pooja services delivered through its Android and iOS platforms, Vama is now a strong player among D2C wellness startups.
The platform earns the majority of its revenue through recharges and pooja bookings. It also added minor income from interest and income tax refunds, pushing total earnings for FY25 to INR 19.66 crore. While its growth is commendable, Vama’s expenses surged as well. Marketing, a critical pillar in the D2C brand building strategy, accounted for 40% of overall expenses, which rose to INR 13.93 crore. Employee benefit costs and direct service-related costs such as astrology services and VIP astrologer fees also contributed significantly.
The company’s total expenditure climbed to INR 31.8 crore in FY25 from INR 18.5 crore in FY24. As a result, losses increased by 33% to INR 12 crore. Yet, in the broader context of D2C business India, this is a sign of aggressive growth strategy rather than distress. The company’s long-term play in the D2C market trends 2025 seems focused on gaining consumer trust and building a high-frequency user base.
Having raised a total of $2.9 million, including a $1.5 million seed round led by Wavemaker Partners in 2023, Vama continues to attract investor attention. It remains a potential contender in the D2C startup valuation race, particularly in a category expected to see significant traction as part of India’s spiritual digitisation wave.
Vama faces competition from AppsForBharat, DevDham, Utsav App, Sutradhar, and 27 Mantra—yet its focus on user experience and spiritual authenticity makes it a compelling offering among latest D2C startups. With platforms like AppsForBharat raising $20 million in Series C, there is clear validation of the growing D2C consumer behavior India is exhibiting in this space.
In a year when Indian D2C updates are increasingly dominated by D2C product launches, quick commerce D2C models, and D2C IPO news, Vama’s growth highlights how even niche sectors are being reshaped by the direct-to-consumer business model India is rapidly adopting.
With expanding demand for convenient spiritual services and a growing diaspora of digital-savvy devotees, Vama is poised to be one of the premium D2C brands India watches closely. The platform is expected to enhance its offerings, further integrate influencer marketing for D2C outreach, and explore sustainable D2C brand strategies for long-term retention.
