With a strong vote of confidence for India’s expanding D2C food and beverage companies, Wah! Puchka Wah! Litti—a Kolkata-based QSR and direct-to-consumer India startup—raised $230,000 (around ₹1.92 crore) in a strategic D2C financing round. Wow! guided the round. Along with Abhishek Rungta, cofounder of Dot & Key, and other international angel investors D2C, Momo’s cofounder Sagar Daryani.
This is a significant milestone for one of the newest D2C companies in India’s D2C scene noted for its emphasis on real Indian street cuisine with a contemporary, sanitary, and scalable QSR approach.
Reimagining Desi Snacking from Street Corners to D2C Checkout
Established by Deepak Kumar, Wah! Puchka Wah! Litti is converting commonplace Indian classics including Puchka (pani puri) and LittiChokha into a secure, delicious, and tech-enabled D2C company India play. Having 18 successful sites around Kolkata, more than 2 lakh clients served, and a 4.6+ score on Swiggy and Zomato, the company swiftly developed a devoted clientele among Indian street cuisine enthusiasts.
Still, it’s not stopping there. The brand has ventured into the fast commerce D2C market with the debut of wahfoods.com, providing under-30-minute delivery of fresh street food. Fastest growing D2C companies wishing to expand reach without sacrificing brand or quality are progressively embracing this omnichannel approach where D2C meets QSR.
This change also reflects increasing D2C consumer behavior in India, whereby modern consumers, notably millennials and Gen Z, are accepting regional and nostalgic food experiences but with demands of cleanliness, ease, and speed.
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Wah! Puchka Wah! Litti is now seeking to grow its D2C market plan, strengthen supply chain capacity, and scale its QSR footprint all throughout India with support from established businesspeople such Daryani and assistance from important VC-backed D2C brands leaders. This is part of a larger D2C growth strategy including more digital touchpoints, partnerships, and influencer marketing for D2C.
The brand is drawing interest in both D2C daily news and D2C industry news channels by fusing direct-to-consumer startup invention with high-volume offline footfall, and could even set the standard for creator-led D2C brands and premium D2C companies India in the food and beverage market.
Deepak Kumar’s goal is to make Wah! Puchka Wah! Litti India’s most dependable street cuisine brand while keeping both authenticity and cleanliness. Already regarded as a model of D2C brand building stories, the company demonstrates that tradition and technology may coexist perfectly.
What Comes Next for India’s D2C Foodscape
Wah! Puchka Wah! Litti is deliberately located as D2C market trends 2025 continue to show growth in sustainable D2C brands, regional food experiences, and D2C retail versus ecommerce hybrids. The brand is making its mark among top funded D2C companies in the food sector with solid investor support, a devoted customer base, and a founder-led team anchored in operational expertise.
Especially if its unit economics stay as robust as they are now, this fundraiser suggests possibilities for more Series A investment in India as the team expands activities and gets ready for possible D2C IPO announcements in the future.
