WeHouse, a prop-tech startup, just got ₹25 crore (about $2.8 million) in Series A funding through a mix of debt and equity.
Existing investor Anthill Ventures, film producer Suresh Babu Daggubati, Franchise India Holdings’ founder Gaurav Marya, and others like Mohnish Yerra all participated. WeHouse plans to use this new cash to grow into more Indian cities and improve its tech. They want to be one of the fastest-growing startups in the Indian D2C market.
Sripad Nandiraj and Rohan Vinayak Reddy founded WeHouse in 2017. Based in Hyderabad, they want to make home construction easier using tech. They act as a platform that connects homeowners with everyone involved in building a home, like architects, contractors, material suppliers, engineers, and laborers. WeHouse is trying to fix the construction industry by making it more transparent, convenient, and modern.
They offer services like getting approvals, designing the architecture and structure, managing the project, doing the interiors, and providing real-time monitoring through their platform. This gives customers more control over their projects, similar to how D2C brands in India focus on owning the entire customer experience.
CEO Sripad Nandiraj said they will use the Series A funding to expand into Coimbatore, Ahmedabad, Jaipur, Surat, and Chandigarh by the end of 2025. They already operate in Hyderabad, Chennai, and Vijayawada. Some of the money will also go towards improving their tech to stay competitive in the Indian D2C business.
The residential construction market in India is expected to reach $373 billion by 2030. WeHouse has completed over 400 projects, delivered 250, and currently has orders worth ₹150 crore. They make money by charging fees per square foot, selling materials, and offering interior design services. This helps them grow and stay strong.
WeHouse shows that consumers want complete experiences and transparency. Like beauty, skincare, and food brands, WeHouse is bringing the D2C model to the construction sector. The startup is building trust by providing real-time monitoring, using a curated network of vendors, and focusing on tech.
Competition is increasing with companies like Brick&Bolt. But with funding, a growing order book, and plans to expand nationwide, WeHouse is becoming a leader in the market. Investors believe that their use of tech and focus on consumers will help them succeed in the Indian D2C space.
WeHouse proves that D2C isn’t just for consumer products. With the new funding, they aim to change how India builds homes, making the process as easy as ordering from a D2C brand.
