WellWith, an Indian direct-to-consumer (D2C) wellness startup, got ₹1.25 crore in seed funding led by BeyondSeed, with Winner Ventures also participating. This funding is a big step for the Noida-based startup, which wants to grow its range of science-backed wellness products sourced ethically from the Himalayan region.
Udit Chawla, Bhupendra Pal, Arun Solanki, and Nikhil Pratap Singh started WellWith in 2021. It stands out from other D2C wellness startups by focusing on products made with sea buckthorn. The brand combines old Himalayan knowledge with current research, focusing on preventive healthcare, transparency, and sustainability—important ideas in today’s Indian D2C market.
The company says the new funds will go toward two main goals. First, WellWith plans to put money into clinical research to prove the benefits and safety of its sea buckthorn products. Second, it will improve its supply chain in Ladakh, increasing its sourcing, processing, and logistics abilities to ensure quality, traceability, and long-term growth. These investments are important as D2C brands in India move toward claims based on proof and controlled expansion.
WellWith sells products for immunity, skin health, digestion, energy, and preventive care—all areas where Indian shoppers are asking for more as they shift to daily wellness routines. The brand uses a simple, minimal-processing method, focusing on ethical sourcing, ingredient transparency, and responsible production. This fits with the way D2C consumers in India are acting, where trust, realness, and science-backed benefits are key to making a purchase.
Even though it’s a new startup, WellWith has shown steady revenue growth, supported by repeat customers and strong natural demand. The company has a sales system across India that goes beyond just online sales. Through programs like its Studentpreneur and Mompreneur initiatives, WellWith has built a community-based sales model that focuses on creating jobs and empowering local people. This mix of approaches strengthens brand support while reaching more people in smaller cities and towns—an increasingly important factor for D2C businesses in India.
This seed funding comes as the wellness and preventive healthcare part of India’s D2C industry is gaining speed. People are moving away from just treating problems to using everyday, preventive solutions, creating long-term chances for VC-backed D2C brands that can combine tradition with science. WellWith’s focus on clinical studies is especially worth noting, as it tries to stand out from other wellness brands through reliability and research-based positioning.
From an investment point of view, this funding shows confidence in WellWith’s ability to create a wellness brand that can grow and have a positive impact. The company’s focus on ethical sourcing from the Himalayas also helps with long-term community involvement, making it important in talks about sustainable D2C brands and responsible growth. Improving the supply chain in Ladakh not only ensures good raw materials but also grounds the brand’s story in realness and origin—a strong way to stand out among the newest D2C startups.
As Indian D2C news continues to focus on early innovation in wellness, food, and personal care, WellWith’s ₹1.25 crore funding shows how brands with a clear product philosophy and good execution are attracting investment. With plans to increase research, strengthen infrastructure, and grow responsibly, WellWith is setting itself up as a long-term player in India’s quickly changing D2C wellness market.
