Wholeleaf Organics, a wellness startup in New Delhi, has become a company to watch after appearing on Shark Tank India Season 5. This is a big deal for the growing direct-to-consumer healthcare scene in India. Shivraj Sharma started Wholeleaf, and it focuses on wellness backed by science, open business methods, and taking care of your health before problems start – something that many D2C brands in India are also doing.
On the show, Shivraj Sharma asked for ₹50 lakh in return for 2.1% of the company, showing that he strongly believes in Wholeleaf in the quickly growing D2C wellness market in India. He talked about the company’s focus on natural, CBD-based pain products that relieve lasting pain and swelling using safe and clear ingredients. Because the team didn’t see many good cannabis wellness products in India, they chose to make a brand based on science and customer trust.
After some discussion, Aman Gupta, Namita Thapar, and Kanika Tekriwal made a joint offer of ₹1.5 crore for 7.5% of the company, which Shivraj accepted, a deal that will be remembered. The investment values Wholeleaf at a higher price and brings in investors with experience in building brands, healthcare, and customer trust – all important for D2C businesses in India.
Wholeleaf says it’s a pain relief company that uses science, selling CBD wellness products made to help people get better in a safe way. The brand focuses on being reliable and open, wanting to get rid of the negative image and incorrect information around cannabis wellness products by teaching customers and following strict quality rules. This fits with what’s happening in the D2C market, where customers want health solutions based on real research.
The Shark Tank money should help Wholeleaf grow its plans, letting the brand increase its online reach, improve how it teaches customers, and offer more products. As there is bigger interest in well-being products that follow the rules, Wholeleaf’s position as a reliable brand with scientific knowledge gives it a good advantage over its competitors.
The wellness market in India is changing, with customers looking for ways to prevent health issues and using solutions that are proven to work. Wholeleaf’s story shows a larger change in D2C startups, where founders are not just selling products but building trust and awareness. With the support from Shark Tank investors and a clear product idea, the company is in a good position to grow in the D2C market in India.
As D2C funding is given to wellness brands, Wholeleaf’s Shark Tank deal shows that science-based consumer health brands are accepted in India. The company is now moving forward with money, guidance, and attention, which are all important for growth in the D2C market.
