Wonderchef, the kitchenware and home appliance brand created by Ravi Saxena and chef Sanjeev Kapoor, reported steady financials for FY25. This reinforces its place as a well-known consumer brand in India’s growing direct-to-consumer retail market.
The company, known for its stylish cookware and appliances, saw operating revenue reach ₹421 crore in FY25, an 11% increase from ₹378 crore in FY24, as per recent filings. This growth shows that more consumers are buying branded kitchen products, due to changing lifestyles and the increasing digitization of home retail. Wonderchef’s revenue comes solely from its product line, which includes non-stick cookware, chimneys, pans, kitchen tools, appliances, flasks, and bakeware. With an added ₹2 crore in interest, Wonderchef’s total income was ₹423 crore in FY25 compared to ₹381 crore in FY24, showing consistent momentum in India’s D2C business.
The brand uses a strong omnichannel D2C strategy that combines retail, distribution across India, e-commerce, and quick commerce partnerships. This approach is becoming more common in the Indian D2C scene. As demand for high-end kitchen products increases, Wonderchef is positioning itself as both a cookware brand and a lifestyle player in the D2C market.
On the cost side, procurement was the largest expense, making up 68% of total spending. This is typical, given its outsourced manufacturing. Procurement costs rose 11.5% to ₹281 crore in FY25 from ₹252 crore in FY24, in line with the brand’s growth. Other operating costs also increased, including ₹35 crore for employee benefits, ₹17 crore for transportation, ₹10.6 crore for contract manpower, and ₹23 crore for advertising, a 35% increase as the brand looks to strengthen consumer awareness and premium branding.
Even with rising costs, Wonderchef improved its operational . With total expenses at ₹415 crore, nearly unchanged at an expense-to-revenue ratio of ₹0.99, the company’s profit jumped to ₹4.4 crore in FY25, almost triple its FY24 profit of ₹1.5 crore. Its return on capital employed improved to 4.78%, and EBITDA margin rose to 2.02%, showing the brand’s move toward disciplined operations, better margins, and consistent profitability. This is now a common goal among D2C startups planning to go public.
Wonderchef had ₹23 crore in cash, down from ₹33 crore in FY24, while current assets were ₹229 crore. According to TheKredible, Wonderchef has raised $50 million in total funding to date, led by Sixth Sense Ventures and Amicus Capital Partners, with co-founders Sanjeev Kapoor and Ravi Saxena jointly holding 19.5% equity, making it a major VC-backed D2C brand in the premium homeware category in India.
The company is preparing to go public, with a target IPO valuation of ₹1,800 crore, a closely watched development in D2C IPO news for 2026. While the IPO was expected in late 2025, market conditions may push it to 2026. The offering will likely be structured as an offer for sale, allowing early investors to exit.
Wonderchef’s performance reflects broader D2C market trends where design-focused brands use omnichannel growth, category depth, and brand trust to create lasting value. While competition in the kitchen and home appliance category is strong, Wonderchef’s financial discipline, brand reputation, and IPO readiness make it an important example for D2C startups and investors tracking D2C revenue growth. The coming year will show whether the brand can grow through innovation and market differentiation, or remain a profitable, premium brand in India’s expanding consumer economy.
