The D2C scene in India is changing! Instead of just practical stuff, brands now focus on cool experiences and pop culture.
YAYAVAR, an Indian travel gear brand, is teaming up with Warner Bros. Discovery Global Consumer Products! They’re making trolley bags with themes from HBO’s hit show, House of the Dragon.
This is a smart move for YAYAVAR, helping them get even bigger in the Indian travel and lifestyle market. The new bags will have great quality, useful designs, and stories that fans will love. It puts YAYAVAR right where fandom, fashion, and usefulness meet.
The bags are for House of the Dragon fans and anyone else who loves to travel. They turn famous houses, characters, and ideas from the show into awesome travel gear. Each bag is a piece of pop culture you can take with you. This is a big deal for D2C brands in India.
The first release will be the House Black vs. House Green collection, inspired by the show’s main conflict. These bags will be made with top-notch stuff, custom molds, and super detailed art. YAYAVAR thinks this will be one of their best launches ever. They’re also planning more collections based on other houses and themes, like Stark, Valyrian, and even a Khaleesi-themed collection for women. This will grow their collection.
YAYAVAR has done this before. They’ve already made collections with Batman, Superman, Scooby-Doo, and other famous characters. People loved them, which shows that YAYAVAR’s idea of mixing fan culture with great travel gear works.
YAYAVAR is special because they actually make their trolley bags in India. They have a big factory in Gujarat where they make up to 100,000 bags a month. Because they handle everything themselves, they make more profit, control the quality, and create new products faster. All of this helps them grow their D2C plans..
Jeet Amrutiya, the CEO of YAYAVAR, said they want people to travel with confidence and show off who they are. The House of the Dragon collection isn’t just luggage; it’s a statement about strength and being yourself. This kind of message is getting through to young consumers who are shaping the D2C market in India.
You can buy the House of the Dragon collection on YAYAVAR’s website, at some stores, and on Amazon and Flipkart. More info about the bags, prices, and when they’ll launch is coming soon.
This partnership shows where the D2C industry is headed. To succeed, brands need to tell great stories, grow big, and be good at making their products.
