Yes Madam is changing how people in India consume beauty and personal care services. Unlike many D2C startups, they’ve grown fast not with huge funding rounds, but through solid execution, careful planning, and a focus on keeping customers happy.
The beauty and personal care market often struggles with inconsistent service and unclear pricing. Yes Madam, a Direct-to-consumer beauty-tech brand in India, has built a reliable business model based on trust, clear pricing, and technology.
The idea for Yes Madam came from a personal experience. In 2016, founders Mayank and Aditya Arya noticed home beauty services were harming their wives’ skin. They believed the market needed better standards. Akanksha Vishnoi joined them, and together they created Yes Madam with a clear goal: to make beauty and wellness services accessible, safe, reliable, transparent, and easy to book.
The at-home salon and wellness market is growing quickly, expected to reach $23 billion by 2033. Yes Madam stands out from competitors like Urban Company and Swagmee with its per-minute pricing, sealed products, clear billing, and personalized experience.
Yes Madam operates in over 60 cities and has grown quickly without much venture capital. Revenue has increased from ₹13.44 Cr in FY20 to ₹94.4 Cr in FY25—a 233% increase in two years. The company projects ₹200 Cr revenue for FY26 and 368% YoY EBITDA growth, and it remains profitable.
Bookings have jumped from 490,000 annually in FY23 to almost 1.4 million by FY25, with 240,000 active monthly bookings. Yes Madam keeps about 80% of its users and has a network of over 12,000 professionals, with 65% active each month, earning ₹35,000 to ₹1 lakh per month.
Yes Madam has also launched its own skincare lines, Sokora and Organica da Roma, to improve profits. Sales of these products are expected to make up 30% of future revenue. Plans for the future include partnerships with salons, tech-based hybrid models, AI beauty diagnostics, and expansion into the GCC and Southeast Asia.
As Yes Madam aims for ₹1,000 Cr revenue, the challenge is to maintain quality, profitability, and customer trust as it grows. The founders believe that their pricing, transparent processes, and careful growth will drive the company forward.
Yes Madam is showing that beauty-tech in India can be profitable, scalable, and loved by customers, without spending too much money.
