Zappfresh, a meat delivery company, is standing out as one of India’s fastest-growing food and beverage brands.In FY25, their net profit jumped 94% to INR 9 Cr, from INR 4.6 Cr the year before. This shows that the direct-to-consumer model is changing traditional markets like fresh meat delivery. For people following D2C trends, Zappfresh’s story is a great example of how D2C businesses are growing in India.
The company’s revenue also hit a milestone, crossing INR 100 Cr for the first time to reach INR 130.7 Cr in FY25. That’s a 45% increase from INR 90.4 Cr in FY24. In just two years, Zappfresh’s revenue has gone up by 232% from INR 56.3 Cr in FY23. This growth puts Zappfresh among the top D2C brands in India.
Founded in 2015 by Deepanshu Manchanda, Zappfresh focuses on delivering fresh products quickly, from farm to customer, in under 90 minutes. The company is planning to raise INR 50 Cr through an SME IPO, issuing 59.06 Lakh new shares. This shows that investors are interested in profitable D2C startups in India.
A big factor in Zappfresh’s growth has been its move into the B2B market. Their wholesale business surged by 647% to INR 36.6 Cr in FY25, after posting INR 4.9 Cr the previous year. Meanwhile, their main B2C business grew steadily by 10% year-over-year, contributing INR 94 Cr to the total revenue. This shows a good go-to-market plan that other Indian D2C brands can learn from.
Regional growth has also helped. Karnataka became their best market, with revenue up by 304% to INR 55.7 Cr, thanks to their acquisition of Dr. Meat in Bengaluru. They also expanded into Maharashtra by acquiring Bonsaro in Mumbai, earning INR 10.2 Cr in their first year there. While newer markets grew, revenue in Delhi and Haryana declined by 22% and 23%, showing that D2C consumer behavior is changing, with growth focused on newer, tech-savvy areas.
Zappfresh’s success shows that D2C food and beverage brands can grow and be profitable while getting ready for the stock market. Their move from B2C to B2B, growth through acquisitions, and consistent revenue show a brand that is built on strong operations and smart strategy. As people watch which Indian D2C brands are preparing for IPOs, Zappfresh’s model shows the potential for D2C startups to become successful businesses with solid financial foundations.
With good profits, D2C expansion plans, and a clear IPO plan, Zappfresh is more than just another startup—it’s becoming one of the top D2C brands to watch in 2025. For those following the D2C scene in India, Zappfresh is a reminder that the D2C market is about building lasting growth, leading in its category, and earning customer trust.
