ZOFF Foods, an Indian spice and FMCG brand, is concentrating on its fast online business and direct-to-consumer model, targeting annual sales of ₹170 crore this year. Since its start in 2018, the business has changed from a traditional spice seller to a well known direct-to-consumer food and beverage brand in India, changing how Indian consumers experience convenience, freshness, and flavor.
With a focus on innovation and consumers, ZOFF Foods works at the point where tech, convenience, and food meet. Its product range now includes ready-to-eat items like five-minute gravies and marinade mixes, catering to India’s busy homes. These new products show a change for ZOFF Foods, making it more than just a spice company but a direct-to-consumer FMCG brand competing in India’s fast-changing market.
Online sales are key to ZOFF’s growth. According to Akash Agrawalla, Co-Founder of ZOFF Foods, almost 75% of the company’s income comes from online retail, with 65% from fast online platforms. This shows how fast online business is changing consumer behavior in India’s FMCG market. By using local delivery and easy digital access, ZOFF has become one of the quickly growing direct-to-consumer food startups in India.
ZOFF Foods has a solid online and offline strategy, keeping a presence on major online marketplaces while growing in physical stores. The brand started offline sales last year in Uttar Pradesh, Bihar, and Chhattisgarh, and recently entered modern sales through Reliance Fresh, growing its reach. This growth shows the brand’s dedication to integrating online and offline sales, ensuring it is available everywhere.
The company plans to increase its presence in current markets and grow into new areas. “We’re working on growing our presence in northern states like UP, Bihar, and Chhattisgarh while growing modern trade,” said Agrawalla. ZOFF Foods already exports to Nepal and Thailand and is talking to distributors in the UK, Europe, the US, and Australia, showing plans for international growth.
In a competitive FMCG market, ZOFF Foods stands out with its tech-based approach and new packaging. Its zip-lock packaging and modern processing keep freshness and ensure convenience, which appeals to digital consumers. “Traditional spice businesses were slow to change, but our focus on online sales and product changes gave us an advantage,” Agrawalla said.
Now in its growth stage, ZOFF Foods wants to raise new funds in the coming year to speed up product changes and nationwide growth. building on a strong base, growing demand for good direct-to-consumer food brands, and a focus on supply chain changes, the company is in a position to become a successful online and offline business in India.
As the direct-to-consumer industry news in India continues to stories of brands growing and reaching globally, ZOFF Foods is a good example of change, mixing Indian flavors with modern business plans. It shows how direct-to-consumer business models in India are changing the FMCG sector through data, fast online distribution, and brand building stories, which marks a time for Indian food business.
