MakeO, the company behind Toothsi and Skinnsi, is buying Apple Dental for ₹10.98 crore. This move will help MakeO grow its presence and become a top wellness brand in India.
MakeO will acquire all of Apple Dental through a mix of cash and stock, making it a fully owned part of MakeO. They’re also giving Apple Dental a ₹1.5 crore loan to support the deal.
Apple Dental has a chain of dental clinics in Andhra Pradesh and Telangana. By acquiring them, MakeO plans to take its dental and skincare solutions beyond big cities and into smaller towns, which are becoming important for business.
This news comes after MakeO recently raised ₹100 crore from investors like Siddharth Shah (PharmEasy’s CEO), 360 One, Eight Roads Ventures, and Paramark Ventures. This funding, along with the Apple Dental acquisition, shows that MakeO is serious about expanding its business by combining online and offline services to meet the changing needs of Indian consumers.
MakeO was founded in 2018 by Arpi Mehta Shah, Pravin Shetty, Manjul Jain, and Anirudh Kal. It started with Toothsi, an aligner brand, and later added Skinnsi in 2022. With celebrity investors like Anushka Sharma and Virat Kohli, MakeO has quickly become a well-known wellness brand in India.
MakeO has raised over $100 million so far, including $40 million in a Series C round in May 2022. In the last fiscal year, the company’s revenue was ₹179 crore, showing good growth. It also reduced its losses by 32% to ₹150 crore, which means it’s becoming more efficient.
The acquisition of Apple Dental should improve MakeO’s supply chain and service delivery, allowing it to reach new markets faster. It also positions MakeO as a strong player in the personal care and dental-tech industries.
As the trend is moving towards combining online and offline shopping, MakeO’s approach could be a model for other brands looking to grow and build customer trust. This acquisition could also be a sign of future IPO plans for MakeO.
