India’s D2C ecosystem continues to attract strong investor confidence, and the latest example comes from Anveshan, one of the fastest-growing D2C food and beverage brands in the country. The direct-to-consumer India startup has raised ₹121 crore ($12.7 million) in a Series B funding round led by Vertex Ventures, marking another significant milestone in India’s rapidly evolving D2C business landscape.
The funding round saw participation from leading global and domestic investors including International Finance Corporation (IFC), Titan Capital, Wipro Enterprises, and notable angel investors such as boAt co-founders Aman Gupta and Sameer Mehta, along with Swiggy co-founder Sri Harsha Majety. The latest D2C funding news highlights growing investor interest in purpose-driven brands that combine scalable business models with strong social impact.
According to regulatory filings, Vertex Ventures invested ₹75 crore in the round, while IFC contributed ₹31 crore. Existing investors Titan Capital Winners Fund and Wipro Enterprises invested ₹6 crore and ₹5.9 crore respectively. Aman Gupta and Sameer Mehta also reinforced their confidence in the company by participating in the round, alongside other investors.
With this raise, Anveshan’s valuation has nearly doubled to approximately ₹846 crore from around ₹430 crore during its previous Series A funding round. The sharp increase reflects rising investor confidence in the company’s growth trajectory, making it one of the notable D2C startup news India stories in the food and wellness category.
Founded in 2020 by Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa, Anveshan has built a differentiated D2C business model India by focusing on minimally processed food products sourced and produced through rural micro-entrepreneurs. The company combines traditional food-making methods with modern quality standards, creating economic opportunities for farmers and village-based producers while delivering authentic products directly to consumers.
Its product portfolio includes A2 cow ghee, wood-pressed oils, raw honey, healthy sweets, beverage mixes, and several other natural food offerings. The brand has positioned itself within the growing premium D2C brands India segment, where consumers are increasingly prioritizing transparency, traceability, and healthier food choices.
The fresh capital is expected to support Anveshan’s long-term growth strategy, strengthen operations, expand product categories, and accelerate market penetration. As D2C market trends 2025 continue to favor health-conscious consumption and sustainable sourcing, Anveshan is well-positioned to capitalize on rising demand across urban and emerging markets.
Financial performance has also reflected this momentum. The company reported revenue growth from ₹46.84 crore in FY24 to ₹77.08 crore in FY25, demonstrating strong D2C revenue growth and increasing consumer adoption. While investments in growth and expansion led to higher losses during the period, investors appear focused on the company’s long-term market opportunity and category leadership potential.
The funding round also reinforces broader trends within India’s D2C ecosystem, where investors are increasingly backing brands that combine strong consumer demand with meaningful social impact. As conversations around sustainable D2C brands, premium food products, and rural entrepreneurship continue to gain traction, Anveshan’s growth story stands out as a powerful example of how modern D2C brands India are creating value across the supply chain.
With fresh capital, a strengthened investor base, rapidly growing revenues, and a differentiated brand proposition, Anveshan is entering its next phase of expansion and is rapidly emerging as one of the most promising names within India’s D2C food and beverage ecosystem.
