Nykaa, a top beauty and lifestyle marketplace in India, hit a new 52-week high of ₹233 in intraday trading today, before closing at ₹229.35. This milestone shows investors still have faith in one of India’s best D2C brands and proves that direct-to-consumer businesses in India can succeed in the public markets.
This rise comes after the company shared its Q1 FY25 financial results on August 12, showing consistent growth in both beauty and fashion. Since then, Nykaa’s shares have jumped almost 12%, boosting confidence in its D2C business model and its ability to consistently grow revenue in a competitive market. For those following the D2C industry, this surge puts Nykaa among the top performers in FY25 and shows that investors are still interested in VC-backed D2C brands that have gone public.
At Nykaa’s 13th Annual General Meeting today, founder and CEO Falguni Nayar told shareholders about the company’s long-term plans. She noted that Nykaa has consistently grown faster than the Indian e-commerce industry over the past five years, proving that D2C brands that put customers first can become market leaders. For many who watch the Indian D2C scene, Nykaa’s journey from startup to IPO is now the standard for what new D2C startups can achieve when brand storytelling, tech, and consumer behavior come together.
Nykaa’s expansion plans are still drawing attention, as the company strengthens its omnichannel strategy with physical stores that support its online presence. This approach helps the company reach more customers while keeping control over the consumer insights that drive product innovation. With a strong lineup of product launches, collaborations with global brands, and growth in its private-label offerings, Nykaa remains one of the most watched companies in the D2C market in 2025.
For investors, Nykaa is more than just an e-commerce company—it represents India’s ability to build fast-growing D2C brands that can dominate domestic markets and potentially expand globally. Its consistent performance keeps it in the D2C conversation, and many are wondering about future acquisitions, consolidation, and new private equity in D2C that could speed up growth.
As India’s direct-to-consumer startups continue to attract funding and investors look for opportunities, Nykaa is a prime example of how strong execution, consumer trust, and adapting to trends like influencer marketing can create lasting value for shareholders.
With today’s gains, Nykaa has not only benefited shareholders but has also reinforced its position as a leader in direct-to-consumer business in India. For the D2C community, Nykaa is a key indicator of how D2C brands can move beyond niche markets and become successful public companies in 2025.
