Myntra is shaking things up for D2C brands in India. They’ve just launched a zero-commission plan for new brands joining their Myntra Rising Stars (MRS) thing. This is all about giving smaller direct-to-consumer brands in fashion, beauty, home, and lifestyle a leg up.
Basically, if you’re a D2C startup that gets in, you won’t pay any commission to get your stuff in front of Myntra’s huge audience of 75 million monthly users. This could really help these new Indian brands get noticed and grow. It also looks like Myntra wants to be seen as a helper for these D2C businesses, which is a trend we’re seeing with other platforms too.
Myntra seems serious about this D2C thing. Lots of Indian startups are trying to sell their products beyond just their own websites to reach more people. By getting rid of fees and lowering costs, Myntra is hoping these brands will put more money into things like ads, getting new customers, and making even better stuff.
This is part of Myntra’s bigger plan that focuses on bringing young Indian shoppers, especially Gen Z (who are almost half of their customers), . A Myntra person said that D2C startups are changing what shopping looks like in India, and their Rising Stars program gives them a boost with visibility, shipping, and trust.
Other big online stores like Amazon and Flipkart are also trying out lower or zero-commission deals to keep up with Meesho, which already has a no-commission thing. These platforms are trying to make money in different ways, like through ads, shipping, and loyalty programs, while giving smaller brands a good place to start.
But Myntra is doing more than just waiving fees. The Rising Stars program also helps brands with shipping to almost everywhere in India, plus marketing help with coupons, influencers, and deals to get people to notice them and buy their products.
For many of these startups, the high cost of marketing and commissions has made it hard to make money. Myntra’s way could be easier, letting brands put their money into telling their stories and inventing new products instead of paying fees.
The program seems to be working well. They tested it out during the 2025 holidays, and over 200 women’s clothing brands joined. Then, in May 2025, they added home decor brands from smaller cities.
Experts think that D2C brands in India will be a big part of online shopping by 2027 because people trust them, love their stories, and want sustainable options.
So, Myntra is trying to be more than just a store – they want to help Indian D2C brands grow and make the shopping world more open and innovative. This zero-commission thing is a big step in helping these startups and creating the next big brands in India.
