India’s D2C ecosystem continues to see strong investor confidence in premium, experience-led food and beverage brands. In a fresh update from D2C news India, Good Farmer Food Concepts has raised $1.5 million (approx. ₹12.5 crore) in an ongoing pre-Series A funding round led by CreedCap, with participation from Indian tennis star Rohan Bopanna, former Indian cricket captain Rahul Dravid, and Meraki Sport & Entertainment.
This latest round adds momentum to India’s fast-growing Direct-to-Consumer India food and beverage landscape, reinforcing investor appetite for brands that combine strong sourcing, differentiated products, and omnichannel scale.
Founded in 2024 by Ashish D’abreo, Sreeram Gangadharan, and Tej Thammaiah, Good Farmer Food Concepts is building a brand-first, vertically integrated food platform spanning farming, product innovation, retail, and hospitality. Its portfolio includes Maverick & Farmer Coffee, a farm-to-cup specialty coffee brand, and Square Burgers & Co., a modern, health-forward fast food concept.
According to the company, the fresh capital will be deployed across three key growth pillars: expanding its national café footprint, investing in R&D and production infrastructure, and scaling its D2C and retail verticals. This aligns with broader D2C expansion plans being seen across India’s premium food brands, where omnichannel presence and brand storytelling are becoming critical growth drivers.
At the heart of the platform is Maverick & Farmer Coffee, one of India’s most recognised names in the specialty coffee segment. The brand follows a true farm-to-cup model, operating a 140-acre coffee estate in Pollibetta, Coorg, which doubles up as a living laboratory for experimentation, fermentation techniques, and flavour innovation. This integrated sourcing approach gives Maverick & Farmer a strong moat in India’s increasingly competitive D2C food and beverage brands category.
Today, Maverick & Farmer operates four cafés in Bengaluru and two in Goa, with a growing B2B presence supplying specialty coffee to premium partners including Second Cup Coffee, Magnolia Bakery, Courtyard Marriott, Coworks India, Lavonne, and Boston Consulting Group. Alongside cafés, the brand retails directly to consumers through its own website, strengthening its D2C business India play.
The retail vertical focuses on curated SKUs of specialty coffee roasts, brewing equipment, and accessories aimed at nurturing India’s fast-growing home-brewer community. With new outlets planned across Mumbai, Delhi NCR, Goa, and Bengaluru, the company expects to scale from its current seven outlets to ten by year-end, reinforcing its omnichannel D2C strategy.
Square Burgers & Co., the group’s second brand, reflects Good Farmer Food Concepts’ ambition to rethink fast food for modern Indian consumers. Positioned as a health-first QSR brand, it taps into rising D2C consumer behavior India trends around clean ingredients, transparency, and balanced indulgence.
From an investor lens, the pre-Series A round signals strong belief in the platform-led approach being adopted by the company. As D2C funding rounds increasingly favour brands with clear unit economics, integrated supply chains, and scalable brand narratives, Good Farmer Food Concepts stands out as a builder of long-term, defensible consumer brands.
As India’s D2C market trends 2025 continue to tilt toward premiumisation, provenance-led storytelling, and experiential retail, Good Farmer Food Concepts is positioning itself at the intersection of craftsmanship, community, and scalable growth—making this funding round a notable addition to the latest Indian D2C updates.
