Marico has announced a strategic investment in 4700BC, one of India’s most recognised premium gourmet snacking brands, marking a significant step in expanding its digital-first foods portfolio. The move brings 4700BC into the Marico Digital family, reinforcing the FMCG major’s focus on high-growth, value-added food categories within India’s rapidly evolving direct-to-consumer (D2C) ecosystem.
Founded with a vision to reimagine snacking in India, 4700BC has built a strong premium positioning across popcorn, corn chips, makhana, nachos, and other gourmet snack formats. What sets the brand apart is its ability to scale with agility across diverse consumption touchpoints—retail, e-commerce, cinemas, and even domestic and international airlines—while maintaining differentiated flavours and a premium product experience. This omnichannel execution has enabled 4700BC to emerge as a standout name in India’s D2C food and beverage brands landscape.
Marico’s leadership highlighted that the investment goes beyond category expansion. The brand’s execution strength, distribution agility, and digital-first DNA make it a strategic fit for Marico’s long-term ambition to build a scalable, sustainable, and profitable digital foods business. By integrating a premium gourmet snacking brand like 4700BC, Marico aims to expand its total addressable market in value-added foods while unlocking meaningful synergies across its broader food portfolio.
4700BC’s journey resonates strongly with changing consumer behaviour in India. Today’s consumers increasingly seek “better-for-you” snacks that deliver both taste and differentiated flavours as part of their everyday routine. From movie theatres to online carts, the brand has successfully positioned itself at the intersection of indulgence, convenience, and premiumisation—key trends shaping the D2C ecosystem India-wide.
The investment also reflects Marico’s broader Marico 3.0 strategy, which focuses on staying deeply connected to evolving consumer preferences while building future-ready brands. Rather than relying solely on legacy categories, Marico has been actively investing in and incubating digital-first and D2C brands that can scale rapidly through innovation, data-driven distribution, and strong brand storytelling.
4700BC becomes the fifth brand to join Marico’s Digital family, further strengthening this platform-led approach.
From a growth perspective, the partnership opens up new avenues for 4700BC. With Marico’s scale, supply chain expertise, and capital backing, the gourmet snacking brand is well-positioned to accelerate product innovation, expand distribution, and deepen its presence across both online and offline channels. The scope for cross-brand synergies—ranging from sourcing and manufacturing to go-to-market strategies—is expected to further support the brand’s sustainable growth journey.
For India’s D2C business ecosystem, this investment is another signal of increasing convergence between large FMCG players and high-quality digital-native brands. As competition intensifies in food and snacking, established corporates are looking to acquire or partner with D2C brands that bring speed, consumer insight, and category innovation—capabilities that are critical in today’s market.
4700BC’s story also underscores the growing attractiveness of premium D2C food brands to strategic investors. What began as a founder-led effort to innovate India’s snacking scene has now evolved into a brand with national presence and strong digital momentum. With Marico’s backing, 4700BC is expected to play a larger role in shaping India’s premium snacking market, while contributing to Marico’s ambition of building a robust, profitable, and future-facing digital foods portfolio.
As India’s D2C industry news continues to highlight rising investments, acquisitions, and expansion plans, Marico’s bet on 4700BC stands out as a clear endorsement of premiumisation, digital distribution, and founder-led innovation as the next phase of growth in India’s consumer brands ecosystem
