MeMeraki, the biggest Indian culture-tech platform that gives traditional artists and crafters access to the market using the power of tech, just got some investment from Next Bharat Ventures. This impact investment group is supported by Suzuki Motor Corporation in Japan, though the amount wasn’t made public. It’s a big deal for the Indian D2C scene because it shows how a brand that puts artisans first can grow its digital, business, and global goals with smart tech and hard work.
Started in 2019, MeMeraki combines heritage, business, and tech. They work directly with many talented artisans all over India, who represent over 300 art forms, and they sell to customers in over 40 countries. They’ve become a standout D2C brand in India’s cultural and creative sector by having a direct connection with Indian customers, business deals, and big cultural projects.
The money from Next Bharat Ventures will go to a few things that can help MeMeraki get bigger. They want to make their tech better, sell in more places (both online and in stores), and grow their business side by making more deals with institutions. They’re also going to hire more people for design, tech, partnerships, and operations to help the Indian D2C business grow for a long time.
One of the main things they’re focusing on with this funding is making sure their supply chain is ready and improving the customer experience. Since people all over the world are buying more authentic, high-quality, and sustainable D2C brands from India; MeMeraki is putting money into systems. These will ensure good quality, consistent profit, and wider artisan participation. They will work more with artisan communities by giving them training, design help, and creating content based on research. This would help create long-term income and keep cultural integrity safe at the same time.
MeMeraki’s way of doing business shows how the Indian D2C scene is changing from basic eCommerce to platforms with many areas. Besides their D2C commerce part, they’ve built a strong business part that provides murals, art, cultural campaigns, and advice for companies, public organizations, and global groups. In the past five years, this business part has become a key way they make money, with projects done for GMR Hyderabad Airport, the Ministry of Culture, Google, Hyundai, Adobe, and international clients in Hong Kong and Singapore.
Yosha Gupta, Founder and CEO, spoke about the investment, she pointed out the company’s long-term vision. She said that MeMeraki has been working hard to make systems that allow traditional artists to be a part of modern markets. The partnership with Next Bharat Ventures brings long-term funds and fits their plan, allowing the platform to help artisans earn more while giving customers and business partners what they expect.
Next Bharat Ventures sees MeMeraki as a great example of impact brought about by good work. Vipul Nath Jindal, Managing Director, said that the company’s skill in turning local craftsmanship into good business projects without losing authenticity made them stand out. As the Indian D2C market heads toward high-quality, story-driven brands, this is a valuable thing.
So far, MeMeraki has brought in over ₹7 crore in extra income for artisans, increasing their average income by 20–30 percent. The platform was supported early on by IIMA Ventures, AIC Banasthali, and angel investors like Phanindra Sama, Aprameya Radhakrishna, and Vikas Taneja.
With this investment, MeMeraki wants to become a ₹100 crore-plus business in the next four to five years. The growth will be pushed by business expansion, stronger institutional partnerships, and a better D2C plan. It puts MeMeraki in the running to be one of India’s most impactful and scalable D2C startups that puts culture at the center.
