The Indian creator economy and media scene are seeing tons of cool changes, with artificial intelligence changing how content is made. Adding to the D2C news India and D2C startups buzz, TakeTwo, a film studio that uses AI for really visual stories, just got some new funding. They’re now valued at ₹100 crore after their pre-seed funding round. Big investors from around the world, like Afore Capital and Inovia Capital, jumped in, which shows they believe in what’s happening in India’s creative tech world.
Rudresh Upadhyaya and Raghav Katta started TakeTwo in 2025. They want to mix tech know-how with filmmaking. They just finished Y Combinator’s AI Startup School and are setting themselves up to be a tech-focused creative partner for the Indian film biz, not just another production company.
This startup puts AI right into how movies are made. This lets directors, production companies, and studios create crazy VFX scenes and cool film sets fast and cheap. By mixing AI stuff with real footage, TakeTwo makes sure everything fits smoothly into the normal editing process, so it’s easy for filmmakers to use.
They are going to use the new funds to make their tech better, hire more tech-savvy creatives, and create their own AI tools. This investment is part of broader D2C industry news, where tech platforms are becoming must-haves. TakeTwo wants to be the behind-the-scenes crew that lets creative teams focus on the story while AI handles the complicated stuff.
India’s media and entertainment market is helping this kind of change along. It was worth about $30 billion in 2024 and should reach $48 billion by 2030, growing almost 10 percent each year. As more people watch stuff on TV, platforms, and short videos, there’s a need for great visuals. TakeTwo wants to help filmmakers make those visuals without spending too much time, money, or effort.
The startup is already working with Indian directors to use AI in big productions, which proves their idea works. They want to offer their tech as a base layer for creativity while also making their own visual content. This is like other D2C business India plans, where platforms earn money through services and building things they own.
As AI gets more central to how creative stuff is made, TakeTwo wants to be the standard for AI in cinema in India and elsewhere. With their tech skills and understanding of culture and creativity, they’re part of a wave of VC-backed D2C brands that are popping up where entertainment, tech, and stories meet.
That pre-seed round shows that people believe studios like TakeTwo could shape the future of media in India.
