Bonkers Corner, a fashion brand from Mumbai that sells directly to consumers, got a boost after appearing on Shark Tank India Season 5. Namita Thapar decided to invest, which is a big thumbs-up for the brand’s focus on Gen Z streetwear and its knack for growing as an online fashion brand in India.
Shubham Gupta started Bonkers Corner in 2020. It’s an Indian label that didn’t take outside before this investment. It mainly targets Gen Z and younger millennials. This brand has a number of fans to quality, affordable oversized t-shirts, joggers, hoodies, and casual wear. These wears are inspired by pop culture, 90s vibes, and Y2K looks. They get youth culture, price their stuff well, and keep up with trends, which makes them stand out in India’s competitive fashion scene.
On Shark Tank India Season 5, the founder asked for ₹1.5 crore for 0.5% of the company, which sets the brand’s value at ₹300 crore. After talking about the brand’s strength, community support, and how much it can grow, Namita Thapar made a deal. She is supporting Bonkers Corner’s idea and securing the deal. Besides money, the investment also brings business advice as the brand enters its next growth stage.
Bonkers Corner’s success shows that fashion and lifestyle brands targeted at young, internet-loving consumers are growing quickly in India’s startup scene. By selling directly to consumers, the brand has used social media, influencer marketing, and constant product updates to keep customers interested. They mix trendy designs with prices that people can pay, which encourages repeat buys and positive word-of-mouth. These are important pieces for success in the direct-to-consumer business in India.
The funding should help Bonkers Corner grow its product lines, make its supply chain better, and add to its marketing strategy. As India’s D2C world changes, brands that offer cultural value and know how to run a business are going to be the long-term winners. Bonkers Corner seems to fit into this group of latest D2C startups scaling with clear plans.
In the past year, Indian D2C updates have shown that investors are really interested in clothing brands that focus on young people. They especially like brands that are built around community and content. Bonkers Corner’s shift from a startup to a Shark Tank-backed brand shows that the brand can get funding if they are focused on building a community, even in a packed D2C industry.
With support from an experienced person and more and more fans, Bonkers Corner is ready to grow in India’s fashion market. As D2C brands in India keep growing, Bonkers Corner’s focus on affordability, and culture gives it a good chance to grow and become one of the fastest-growing D2C brands in the country.
